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Archive for June, 2010

Three Constants of Search Engine Optimization (SEO)

Thursday, June 24th, 2010

SEO tactics change quickly.  Learning all the nuances of cutting edge tips and tricks today will likely be outdated in a few months and certainly within a couple of years.  SEO tactics are a moving target and truly takes dedication and diligence to keep up with emerging trends.  That’s not good news for someone that wants to optimize their site but is discouraged by the ever evolving details of SEO.That is why I have three SEO constants that any website should implement.  These three things likely won’t put you at the top of search engines but it will at least get you placed in the rankings.

3 Constants of SEO:

  •  Set Your Title Tags – These title tags appear on the browser window.  Use the tags to say who you are and describe what you do.  Keep it short and set uniquely specific tags for every page on your website.
  • Create Quality Content – It’s critical to have good content on the site.  If users find their way to the site, why should they stay if the content is poor?  They won’t, and neither will the search engines.  Set a method for adding content through things like a blog, article archive, or report library.
  • Update Content – The web is alive.  You can’t set a website and forget it.  Evolving content will provide search engines with richer keywords and keep your information current.

Of course there are many other tactics and nuances to SEO.  However, these three things are a good start for beginners or people that only have resources for the basics.

Twitter – A Marketing Social Networking Central Communication Hub

Thursday, June 10th, 2010

Social networking from a business perspective does not change what is said.  It changes how it is said.  Unfortunately without a social networking strategy it also means how many times is it said.  The biggest drain on time and resources in social networking is repetitive effort.  Twitter is starting to integrate itself with other social networks leveraging itself as a potential social network hub.

Several months ago LinkedIn set up Twitter integration.  This was a valuable extension of the blog linking that was first featured.  Facebook is also integrating with Twitter to allow tweets as status updates.  As more and more social networks interact, it provides a strategy of a single update populating all the social networks that a marketer participates in.  This is a powerful tool in social networking to make one update visible across multiple networks.

Of course the reverse is possible making status updates tweets but the simplicity of Twitter makes it an ideal engine to power social network updates.  It forces marketers to make quick points and move interested parties to a different site.  This link is likely an organizations web page which offers more information as well as conversion opportunities.

Read up on Twitter integration.  It’s an outstanding way to keep all your social networks up to date, without spending inordinate amounts of time doing it.