4 Most Common Excuses for Avoiding Email Marketing and How to Overcome Them
Email marketing has become one of the most widely misused marketing media. Because of that many myths, fears, and inaccuracies float around about how and if it should be done.
If, can be thrown out. It can be done. Many companies run valuable email campaigns that drive sales leads and revenue. If one organization can do it, so can others. The real question is how should it be done and is it worth the time, energy, and money necessary to roll out a quality campaign.
My next posts will deal with the 4 most common excuses for not doing email marketing and some ways to overcome them.