For Your Blog or Social Media: Write What You Know, Not What You Think People Want.

People often inquire whether a topic is good.  Usually they want to know whether it will attract search engines or an audience.  This is the wrong question to be asking.  The right question is whether this topic directly applies to what my blog or social media site is about.

Why is trying to write for what you think there is an audience for misguided?  Two reasons:

  1. You’re asking an unanswerable question – It’s almost impossible for anyone to predict an audience for a topic.  With enough testing, a conclusion could likely be arrived at but the problem is that it’s just as efficient to just write and post on a topic.  If the audience is there, they’ll show up.  If not, then you still have posted meaningful content that will remain available to anyone interested in the material.
  2. It’s an irrelevant question – There is an audience for any topic if the content is well written, straight forward, and easily acquired.  It might be a small group or take time for them to arrive, but there is always a demand for orginal valuable content.

So how do you select a topic to write about?  Easy, what currently inspires you.  It can be a small tip or a larger essay.  As long as it’s in-line with the subject of the blog or social media site, it’s fair game.

Don’t get hung up on what people might want.  There is likely an audience (no matter how small) for any insightful content you can provide about your selected subject.  Go with a steady constant which is relevant material from a content expert. 


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