Reason 6: Email & Direct Mail Provides Different Touch Points
Many studies have been done regarding how many times you need to communicate, or touch, prospects before they take action. In direct mail and email the median number typically comes out between 6 – 10. That can be a lot of times to interact with prospects without a plan.
Including direct mail with your email allows for a more diverse plan and decreases the risk of prospects tuning out your message. If a direct mail campaign is abandoned, then everything begins to ride on email. If the email touches stop, everything stops, and with that ends the opportunity to turn the prospect into a lead or customer.