Reason 7: Email & Direct Mail Provides Different Next Steps
The final reason that Direct Mail can be a nice supplement to email marketing is that they lend themselves to separate next steps. For example, email is great for linking back to your website or a landing page. That is a little more difficult to do through direct mail as the recipient has to type in the whole address. Printed material often suffers from email as some people don’t want the extra step of printing.
The point is that you’ll have two options to choose from in deciding what best supports the next step you want recipients to take. If you limit yourself to just doing email you might be trying to force a circle into a square hole.