Tableless Design and Code Compliancy Won’t Help Site Conversions

Most companies and organizations wouldn’t be content with just having a site.  Many people settle for that, but it isn’t their ideal situation.  Most people want to generate revenue or some kind of action item from their site.  Tableless design does nothing to promote that.  It’s an exercise in clean code and to some extent, accessibility.  That by itself won’t create any conversions on a website.

My rule of thumb is to make tableless or W3C compliant code on the “nice to have” list.  Priority should be placed on meeting business or organizational goals.  Put resources in place to ensure people can locate your site and have clear direction to convert to your desired next step.  If resources are left, then it’s time to explore ideal ways to build the site.  Make sure the end goal is met before moving on to secondary preferences.

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