Once we get into a system for email and online marketing that works for us we can get lazy and blindly stick with it. As 2011 begins it’s a good idea to challenge what you are doing. If you don’t regularly review your web and email marketing performance, start now. If you are regularly monitoring results, check your trends over a longer period of time, at least into the previous year.
Are your initiatives performing as well as they had?
If so, great, you might tweak some things here or there but at least you confirmed that you are doing well.
If not it’s a good time to reevaluate your initiatives and either revamp them or at least give them a facelift.
It’s a clichéd resolution but make sure that online marketing initiatives are in good shape.