It’s common for people to use general metric standards as a guideline for success when analyzing online marketing data.  This can lead to real problems with their campaigns because it doesn’t take into account individualized goals.

Each webpage, email communication, or social media post needs to have a clearly defined metric for success rather than being analyzed on general metrics. General metrics like visitors, open/click rates, or post views can be misleading on the effectiveness of online marketing.  This data is informative but should not be the measuring stick for most online marketing initiatives.

In upcoming posts we’ll look at three separate areas of online marketing and general metrics that people use to measure success.  We’ll then outline how in many cases the general metrics are feeding false assumptions.  The three areas we will focus on are:

• Email Marketing
• Website
• Social Media