I had a question come up recently with a prospective client that interestingly comes up a lot. The question was, “How do I know you’ll stick around to do these campaigns?” I’ve had some clients go so far as to ask for a contract for a dedicated length of time to work on their project. These questions and requests are all based on the same problem. It’s hard to find good web help.
The internet is only expanding which helps explain why hiring web help is difficult as demand stretches qualified professionals and introduces unqualified “professionals” attempting to tap into the market.
It took me a while to get used to these types of questions. The defining moment for me was when a business owner asked me for a quote on redesigning his website. The site was already professionally done, so I asked why the person who created it didn’t do the redesign. The business owner responded, “Because I can’t locate him. He got most of the site done and right after that we had a few extra projects for him. I guess we paid him what he needed because he disappeared.”
So here’s an insider’s view on what to look for if you’re going to hire someone to do any web, internet, social media, or email marketing work for you.
- How long have they been doing the work?
Don’t go with just a date established. Seek out testimonials or referrals that validate the individual or firm have been consistently providing a service. A lot of between job web professionals become freelancers for a few months but then vanish as soon as their next employment opportunity materializes.
- Who do they work with and what do they specialize in?
Anyone claiming to be everything to everyone should raise suspicion especially for freelancers or small firms. The web has grown too big to be an expert in all industries and media. A lack of specialization might be a sign of casting a wide net but not being well equipped to service clients. Make sure you clearly define what is needed and what the freelancer or firm will be responsible for.
- Do they practice what they preach?
A web design firm should have a website. A social media expert should have a sophisticated social media profile. To some extent it’s true that our own sites are the last to get attention but a lack of a professional presence is a sure sign that the individual or firm might not be as qualified as they need to be.
The good news is there are a lot of web professionals available that will do a quality job. Just make sure to do some homework before hiring them so you’re not left with a poor quality or unfinished project.