Three Constants of Search Engine Optimization (SEO)

SEO tactics change quickly.  Learning all the nuances of cutting edge tips and tricks today will likely be outdated in a few months and certainly within a couple of years.  SEO tactics are a moving target and truly takes dedication and diligence to keep up with emerging trends.  That’s not good news for someone that wants to optimize their site but is discouraged by the ever evolving details of SEO.That is why I have three SEO constants that any website should implement.  These three things likely won’t put you at the top of search engines but it will at least get you placed in the rankings.

3 Constants of SEO:

  •  Set Your Title Tags – These title tags appear on the browser window.  Use the tags to say who you are and describe what you do.  Keep it short and set uniquely specific tags for every page on your website.
  • Create Quality Content – It’s critical to have good content on the site.  If users find their way to the site, why should they stay if the content is poor?  They won’t, and neither will the search engines.  Set a method for adding content through things like a blog, article archive, or report library.
  • Update Content – The web is alive.  You can’t set a website and forget it.  Evolving content will provide search engines with richer keywords and keep your information current.

Of course there are many other tactics and nuances to SEO.  However, these three things are a good start for beginners or people that only have resources for the basics.

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