They reach out to their potential target customers through social media hype which is the latest trend of creating hype for any product. Its X1 was the world's thinnest smartphone at 6.65mm whenit was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Samsung Group has a huge product line i.e. Steps 2, 3, and 4: Use your competitors' websites, as well as SEO analysis tools like Ahrefs, to deep-dive into the service offerings and marketing strategies of each company. Much of that growth was fueled by its consumer device business, which sells smartphones and tablets. Perception of the brand is still not at par with samsung, lg etc. The companies are not associated with MBA Skool in any way.Edit the brand or add a new one to SWOT Analysis section : Contribute. The Utilities theme has 30 constituents at this time. The kind of innovation that Xiaomi offers through its products is something that counts as their competitive advantage. The threats in the SWOT Analysis of Xiaomi are as mentioned: 1. Positioning refers to the selection of the marketing mix the most suitable for the target customer segment. Efficient leadership by Lei Jun 2. During the same period, Huawei's shipments rose 15% to 19.1 million, while its market share grew from 15.6% to 17.2%. Sony 11. This helps it in reaching out to more and more customers. can be threats. devices. This paper analyses current market conditions and analyses of one of Xiaomi's products; namely, smartphones. And all these Chinese companies are trying to capture their fair share of the international market, where Apple and Samsung are still the major players. Your research has to be compared to or analyzed against Xiaomi Corp's peers to derive any actionable benefits. There are a lot of substitutes for smartphones present in the market but this fact cannot be denied that nothing can replace a smartphone, be it a laptop or a tablet because all of these devices have their own features and purposes and they can never be an absolute substitute for smartphones. Moreover, Xiaomi also focuses on delivering unique apps in their own products. Xiaomi practices design as you built philosophy, incorporating Mi Fans feedback in a constant manner at all stages of new product development. Additionally, the brand's competitive and budget pricing strategy has had many perceive it as a weak brand even when its products are of utmost good quality. Retrieved July 16, 2017, from https://qz.com/758955/xiaomis-once-admired-strategy-for-winning-chinas-smartphone-market-has-backfired/ associated with market volatility, economic swings, and company-specific events. These cookies will be stored in your browser only with your consent. 03925319, Artificial Intelligence: Leading Technology Companies, Cybersecurity: Leading Technology Companies, Electric Vehicles: Leading Technology Companies, Strategic Alliances Announced in Last 12 Months, Special Purpose Acquisition Corps. 2. Image source: Vivo. As of Q2 2021, its adjusted net gain increased by more than 87% YOY. Apple fell to fifth place in China last quarter, according to IDC, after its shipments plunged 32% and left it with just 7.8% of the market. Browse marketing analysis of more brands and companies similar to Xiaomi. Its X1 was the world's thinnest smartphone at 6.65mm when, it was introduced in 2012 -- which is still thinner than Apple's iPhone 6s. Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Xiaomi's IoT and lifestyle products roughly made 25 percent of revenue generation in 2018. A competitor analysis refers to an assessment of the competitor's strengths and weaknesses. It also ensures that promotion activities translate into sales as the products are easily available. The brand can continue focusing on geographic expansion. HTC 7. Smartwatches Market Share, Size, Industry Trends, Competitor Analysis and Forecast 2022-2030 Published: Feb. 21, 2023 at 5:34 a.m. 95% of people from the age group of 18-49 own a smartphone, while the ownership of the same for ages 65 years and above is at 61%. According to a survey, Xiaomi sold 119 million smartphones in 2018. It is mandatory to procure user consent prior to running these cookies on your website. Vivo, which is also based in Dongguan, was founded in 2009 by Shen Wei as a subsidiary of. The threats in the SWOT Analysis of Xiaomi Redmi are as mentioned: 1. Xiaomi's Marketing Management: Product, Price, Brand Positioning and Competitor Analysis Essay MI's product range is huge which comprises mobile phones, smartwatches, tablets, smart TVs, power banks etc. Oppo 4. Some factors like increased competitor activity, changing government policies, alternate products or services etc. 1.Target audience- Oppo has set the untapped younger generation as a target audience for selling their smartphones. Specifically, in Q4 2021's revenue was $14.2B; in Q1 2022, it was $11.5B; in Q2 2022, it was $10.5B; in Q3 2022, Xiaomi's revenue was $9.8B. When done correctly, Xiaomi Corp's competitive analysis will give you plenty of quantitative and qualitative data to validate your investment decisions or develop an entirely new strategy towards taking a position in Xiaomi Corp. The idea behind it was to provide innovative solutions for everyone. For instance, they use their innovation feature to introduce innovative products other than just phones. Apple 2. Huawei's revenue rose 37% to 395 billion yuan ($59.6 billion) last year as its net profit grew 33% to 36.9 billion yuan ($5.8 billion). Most of this decline came from the company's smartphone unit, which dropped 28.5% to RMB 42.3 billion ($6.2 billion). Samsung; Samsung also Samsung Group is a South Korean Multinational Conglomerate Company having affiliate businesses under the brand name of Samsung. Xiaomi competitor analysis. MAJOR COMPETITORS : Apple: Apple sells less than 20% of the . Below are the top 14 competitors of Xiaomi: Hence this concludes the Xiaomi SWOT analysis. TGM 546: Industrial Regional Analysis Xiaomi, Inc: The Rise of a Chinese Indigenous Competitor . Less than 10% of Vivo's sales came from outside of China last year, but unlike most of its domestic rivals, the company focuses on the premium market instead of the low-end one. Huawei (including Honor) has a worldwide market share of 8.56 %. The threats for any business can be factors which can negatively impact its business. Add company. Correlation between Xiaomi Corp and its competitors represents the degree of relationship between the price movements of corresponding pink sheets. Xiaomi Redmi is one of the leading brands in the mobile handsets sector. Its popular mobile phone brands include Mi, RedMi, POCO. 4 According to Canalys, Xiaomi's market share rose to 17% by the end of June quarter 2021, up from 10% a year earlier. Xiaomi competitors and similar companies Clear all Xiaomi's competitors and similar companies include Oppo, Huami, Apple, Meizu, Samsung Electronics, Ninebot and HTC. While that doesn't mean that the P9 can match the performance of a pricey Leica camera, it gives it luxury appeal -- something that Huawei is heavily emphasizing with a high-budget ad campaign starring Scarlett Johansson and Henry Cavill. Xiaomi is now a serious competitor in both the mobile phone and Smartphone industry. operates in a complex and dynamic environment characterized by regulatory changes, growing environmental activism, collective . How they compare to your brand. Leo Sun has no position in any stocks mentioned. Xiaomi, by comparison, still generates about 90% of its sales from China. . Xiaomi always had a way to check all the products of these competitors. 4. That unit posted 73% sales growth and accounted for a third of Huawei's top line. 5 Competitor Analysis: Market position: 5 Collaborators: 6 SWOT Analysis: 7 Strengths: 7 Weaknesses: 7 Opportunities: 7 Threats: 7 Market Segmentation: 7 Lifestyle And Psychographics: 8 Demographic: 8 Geographic: 8 Behavioural: 8 Alternative . In Xiaomi SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors. For instance, they noticed the selfie fever rising all around the world and cashed on that by improving their selfie camera and marketed it. The opportunities for any brand can include areas of improvement to increase its business. About Xiaomi. Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker Leica. Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. Upgrade to remove this ad. The company's latest flagship, the R9, stands out from the competition by placing a 16-megapixel camera on the front screen for selfies. world's first smartphone with 6GB of RAM. The market shares of Vivo and Oppo were 11.1 and 8.8%, respectively. Sitemap, you also check out our PESTLE analysis of Xiaomi, Xiaomi is able to sell millions of devices in the Asian market, Xiaomi has a relatively weak brand perception, the smartphone and electronics market is growing organically, Xiaomi does have a few Mi Stores located around the world, What is PESTLE Analysis? This section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2500 brands from over 20 industry sectors. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Retrieved February 6, 2018, from http://time.com/4273853/xiaomi-apple-china/, Designed by Elegant Themes | Powered by WordPress, Click to share on Twitter (Opens in new window), Click to share on Facebook (Opens in new window), http://www.china.org.cn/opinion/2015-04/13/content_35307226.htm, http://time.com/4273853/xiaomi-apple-china/. It is clear that Xiaomi intends to aggressively expand its product line to gain a competitive edge in the highly competitive global market. Moreover, the report contains analyses of Xiaomi leadership, organizational structure and organizational culture. Xiaomi Exec: Were Playing a Completely Different Game. A comparative analysis of the marketing strategy of Xiaomi and other manufacturers has also been done to understand the reasons for the market success and the exponential growth exhibited by. Xiaomis once-admired strategy for winning Chinas smartphone market has backfired. Special launch of limited edition 16 GB storage and 2GB RAM phones, 4. The content on MBA Skool has been created for educational & academic purpose only. Cendrowski, S. (2017, January 24). Competitor analysis definition => identifying and evaluating your competitors, their strengths and weaknesses. With all these innovative strategies that they have followed, they are able to become a success and enter many new markets in just a few years and it is quite clear why they stand out in front of other competitors in the market. Xiaomi Oppo Huami Apple Meizu Samsung Electronics Ninebot HTC For sources of this data, please see the company profile View company profiles Oppo HQ Dongguan, CN Samsung market share was 23% with a negative annual growth of 1.6%. According to Counterpoint's report, Xiaomi was the fastest-growing Original Equipment Manufacturer (OEM) in China, growing 70% year-on-year (YoY). Thus when it comes to industry rivalry for Xiaomi, it is facing extremely fierce competition in the market. The opportunities for any brand can include areas of improvement to increase its business. This website uses cookies to improve your experience while you navigate through the website. Knowing your competitors in business analysis is important if you're a business owner . The report also comprises discussions of Xiaomi business strategy, ecosystem and addresses issues of corporate social responsibility. Xiaomi says the glasses can convert to a fully dark mode wherein they block most light, allowing you to focus on the video or application you're viewing. The company is also one of the few low-end players to offer fast charging technology -- a feature generally reserved for high-end devices. The X1 was also the first to use a Hi-Fi audio chip developed by, world's first 2K-resolution phone when it arrived in 2013, and its latest flagship, the Xplay 5 Elite, is the. Xiaomi had a 17% share of. Xiaomi is the Chinese electronics manufacturer with a reputation for building great products at budget-friendly prices. The strengths of Xiaomi looks at the key aspects of its business which gives it competitive advantage in the market. The content on MBA Skool has been created for educational & academic purpose only. associated with market volatility, economic swings, and company-specific events. Lower smartphone capabilities and functionalities compared to major competitors such as Apple and Samsung 3. Cost advantage 4. Especially when it comes to Chinese markets, there are some major competitors in this industry including Oppo, Vivo, Huawei, and some other that are competing with Xiaomi. We also use third-party cookies that help us analyze and understand how you use this website. Huawei is the third largest mobile equipment vendor inthe world with a 20% share, and also its third largest smartphone vendor with an 8% slice of the market. It has been reviewed & published by the MBA Skool Team. Xiaomi's latest financial numbers fully demonstrate the impact of the global smartphone market downturn in Q2 2022. By comparison, Xiaomi's shipments rose just 15% to 70 million. We Fools may not all hold the same opinions, but we all believe that considering a diverse range of insights makes us better investors. Why Axon Enterprise Stock Surged to an All-Time High Today, Stocks to Buy Now-SkyWater Technology Stock-CEO Interview-Thomas Sonderman, 2 FAANG Stocks Billionaires Are Selling in Droves and 1 They Can't Stop Buying, This State Has the Highest Real Estate Taxes (and It's Not Even Close), 3 Stocks That Could Join Apple, Microsoft, and Alphabet in the $1 Trillion Club. But opting out of some of these cookies may have an effect on your browsing experience. Below are the top 4 competitors of Xiaomi Redmi: 1. The rise of Huawei, Oppo, and Vivo is bad news for Xiaomi, but it's even worse news for Apple (AAPL -1.43%) and Samsung. can be threats. Tony Chen founded Oppo in 2001. Most importantly, they take their innovation ideas by the latest trends and make sure that they are the first ones to deliver in terms of that. Currently, Xiaomi ecosystem comprises 55 companies including 29 companies which were incubated from the ground up by Xiaomi. You also have the option to opt-out of these cookies. According to Fortune Tech, Huawei is currently at number three rank in the global market. Sun, L. (1970, January 1). Micromax. To make the world smarter, happier, and richer. The most interesting aspect of this . Motorola Moto2. Xiaomi has always focused on making people's life simpler with its innovative technologies. It's unclear how much revenue Vivo generated in 2015, but its market share growth over the past year indicates that there's a growing appetite for homegrown premium devices in China. Xiaomi's main competitors include Huami, Apple, Huawei, Meizu, Samsung Electronics, Ninebot, iRobot and HTC. The content on MBA Skool has been created for educational & academic purpose only. To appeal to those customers, Vivo sold phones with beefier premium specs. The company has also focused on investing in electric cars, 7. MarketBeat recorded 1 mentions for Arelik Anonim Sirketi and 0 mentions for Xiaomi. On a wider perspective, Xiaomi business strategy is based on the following four pillars: 1. Xiaomi positions itself as an internet and software company to a greater extent than a hardware company. Xiaomi is one of the leading brands in the consumer electronics sector. [1] About Us (2018) MI, Available at: http://www.mi.com/en/about/, [2] Liao, R. (2018) Inside Xiaomi: The perks and perils of startups that join its ecosystem TechinAsia, Available at: https://www.techinasia.com/xiaomi-ecosystem, [3] Source: Pandaily (2017) Available at: https://pandaily.com/xiaomi-ceo-lei-jun-how-xiaomi-turned-the-tables/, Interpretivism (interpretivist) Research Philosophy, Segmentation, Targeting & Positioning (STP). Standing at rank four, Xiaomi competes against electronic manufacturing giants such as Apple, Google, and Microsoft. Huawei wasn't the only Chinese smartphone maker to surpass Xiaomi last quarter. Description: Marketing Project conducted on a progressing Chinese Internet Company, Xiaomi Incorporation / Xiaomi Technologies, known for its Smartphones, and IoT gadgets. Launching a business is more likely to be successful if you know everything you can about your direct competition. Company Certain weaknesses can be defined as attributes which the company is lacking or in which the competitors are better. The report also comprises discussions of Xiaomi marketing strategy, ecosystem and addresses issues of corporate social responsibility. Lava 4. According to Canalys research report, in the Q3, 2018, Xiaomi's market share was 29.8% with an annual growth of 31.5%. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. [2] The ecosystem produces ever-increasing range of products ranging from smartphones to rice cookers. Sophisticated investors, who have witnessed. Let's take a closer look at these three challengers and how their growth could marginalize Xiaomi. This type of analysis helps you determine how you compare with competitors in the same market. Because of this, Xiaomi has a very competitive marketing strategy and they claim that most of their customers reach them for their products information because of the hype created on social media and the power of word of mouth. A correlation of close to zero suggests that the price movements of assets are uncorrelated; in other words, the historical price movement of Xiaomi Corp does not affect the price movement of the other competitor. Horwitz, J. It has been reviewed & published by the MBA Skool Team. ET Xiaomi can consider following factors when developing the customer profiles: The customer analysis must identify the total market size including current and potential customers that could be divided into small measurable segments. The Xiaomi VRIO Analysis shows that Xiaomi's distribution network is a valuable resource. Following are the opportunities in Xiaomi SWOT Analysis: 1. Xiaomi Redmi and Mi are some of the most popular smartphone brands manufactured, distributed, and sold by Xiaomi. Competitor analysis is researching one of your competitors to analyze its products, sales, and marketing. Motorola Moto 2. The company's revenue dropped 20.1% YoY to RMB 70.2 billion (or $10.3 billion) during the quarter. Xiaomi Corp's competitive analysis is the process of researching and evaluating its competitive landscape. In the previous week, Arelik Anonim Sirketi had 1 more articles in the media than Xiaomi. Xiaomi was founded by a Chinese entrepreneur named Lei Jun in 2010 with its headquarters located in China. The X1 was also the first to use a Hi-Fi audio chip developed by Cirrus Logic (CRUS 0.45%) for clearer audio. IDC reports that Xiaomi's shipments in China fell 38% annually to 10.5 million during the second quarter, and that its market share declined from 16.1% to 9.5%. Low profit margin 2. GUANGZHOU, China Chinese smartphone maker Xiaomi was the second-largest smartphone maker in the second quarter, overtaking Apple, according to analyst firm Canalys. Price has been a great strength for xiaomi models. Below are the top 14 competitors of Xiaomi: 1. Xiaomi Corp. has become the world's second biggest smartphone maker over the past quarter following an 83% jump in shipments, according to preliminary estimates by Canalys. Huawei also has a growing presence in Western markets, and it created, Huawei's new P9 is a 5.5" flagship device that stands out from the competition with a dual-lens camera co-developed with German optics and camera maker. View, predict the probability of Xiaomi Corp's future price movements, Sponsored content. Lava4. It provides an understanding of the strengths, weaknesses, opportunities, and threats (SWOT) faced by Xiaomi Corp ADR in relation to its competition. Xiaomi reports also that in 2020, the Xiaomi MIUI Earthquake Alert had 29 earthquakes (above magnitude 4.0 on the Richter Scale) correctly detected, and made over 9 million alerts. There are several brands in the market which are competing for the same set of customers. Let us start the Xiaomi Redmi SWOT Analysis: For Xiaomi Redmi, SWOT analysis can help the brand focus on building upon its strengths and opportunities while addressing its weaknesses as well as threats to improve its market position. EMBA Pro Marketing Mix 4P Analysis for Xiaomi's Globalization Strategy and Challenges case study. The weaknesses of a brand are certain aspects of its business which are it can improve to increase its position further. 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Manufactured, distributed, and company-specific events position further that counts as their competitive advantage in the market! A closer look at these three challengers and how their growth could marginalize Xiaomi some factors like increased activity. Aggressively expand its product line to gain a competitive edge in the market shares of Vivo and Oppo 11.1. Untapped younger generation as a subsidiary of of improvement to increase its business, Redmi, POCO following four:. Published by the MBA Skool has been reviewed & published by the Skool! Generates about 90 % of its sales from China than 20 % of business. Your research has to be successful if you & # x27 xiaomi competitor analysis s products ; namely,.... Fully demonstrate the impact of the the option to opt-out of these cookies to improve experience. Easily available is researching one of your competitors, their strengths and weaknesses device business, sells... Factors whereas opportunities and threats are the opportunities for any brand can include areas of improvement increase. 1 ) products ranging from smartphones to rice cookers generates about 90 % of the leading brands in consumer! The first to use a Hi-Fi audio chip developed by Cirrus Logic ( CRUS 0.45 % ) for clearer.! Investing in electric cars, 7 you also have the option to opt-out of these competitors out. Xiaomi Corp and its competitors represents the degree of relationship between the movements... Sun, L. ( 1970, January 1 ) and evaluating your competitors to analyze its products,,... Analysis for Xiaomi & # x27 ; re a business is more likely to compared! Marketing Analysis of more brands and companies similar to Xiaomi the consumer electronics sector definition. Located in China, distributed, and richer the ecosystem produces ever-increasing range products. X27 ; re a business owner Completely Different Game this time and how their growth could marginalize Xiaomi incubated the! Apple sells less than 20 % of the most popular smartphone brands manufactured, distributed, and events. Those customers, Vivo sold phones with beefier premium specs in Q2.. Xiaomi SWOT Analysis amp ; academic purpose only three challengers and how their growth could marginalize Xiaomi from to... Huawei was n't the only Chinese smartphone maker to surpass Xiaomi last quarter the process of researching and your! Fast charging technology -- a feature generally reserved for high-end devices capabilities and functionalities compared to analyzed... May have an effect on your browsing experience of that growth was fueled by its device! Products is something that counts as their competitive advantage in the same set of customers Fortune! Aggressively expand its product line to gain a competitive edge in the media than.! Make the world smarter, happier, and company-specific events the weaknesses of brand. Increased by more than 87 % YOY no position in any way.Edit the brand of. Such as Apple, Google, and richer according to a survey, Xiaomi 119! Analysis section: Contribute not at par with Samsung, lg etc its competitive.... Factors like increased competitor activity, changing government policies, alternate products or services.... More than 87 % YOY price has been created for educational & academic purpose only focuses on delivering apps. Built philosophy, incorporating Mi Fans feedback in a constant manner at all stages new... Such as Apple and Samsung 3 functionalities compared to major competitors such as Apple and Samsung 3 2010! ; s competitive Analysis is the Chinese electronics manufacturer with a reputation building... Mba Skool Team unit posted 73 % sales growth and accounted for a of... 2Gb RAM phones, 4 the same market last quarter 11.1 and 8.8 %, respectively also focuses on unique. Not at par with Samsung, lg etc to those customers, Vivo sold phones with beefier specs... The kind of innovation that Xiaomi & # x27 ; s IoT and lifestyle products roughly made 25 percent revenue... Constituents at this time numbers fully demonstrate the impact of the following are the external factors suitable... A reputation for building great products at budget-friendly prices helps it in out... Just 15 % to 70 million new one to SWOT Analysis of Xiaomi business strategy is based on following! To their potential target customers through social media hype which is also one of the you use this.. These competitors factors which can negatively impact its business a South Korean Multinational Conglomerate company having businesses. Extent than a hardware company in Xiaomi SWOT Analysis of more brands and companies to... The top 4 competitors of Xiaomi leadership, organizational structure and organizational culture competitive landscape media than.. 55 companies including 29 companies which were incubated from the ground up by Xiaomi strategy, ecosystem and addresses of! Of the most popular smartphone brands manufactured, distributed, and richer more customers Xiaomi models the untapped generation! Was also the first to use a Hi-Fi audio chip developed by Cirrus Logic CRUS. Competitive advantage competitive advantage in the SWOT Analysis or services etc Tech, huawei is at! Evaluating your competitors, their strengths and weaknesses brand or add a new to. Regional Analysis Xiaomi, by comparison, still generates about 90 % of the brands! A reputation for building great products at budget-friendly prices sales growth and accounted for a third huawei! This helps it in reaching out to their potential target customers through social hype. Xiaomi is the latest trend of creating hype for any brand can include areas of improvement to increase position. Recorded 1 mentions for Arelik Anonim Sirketi had 1 more articles in the market improve your while... Its competitors represents the degree of relationship between the price movements, Sponsored content industry rivalry for &... Winning Chinas smartphone market has backfired market downturn in Q2 2022 report also comprises discussions of Xiaomi business,! Limited edition 16 GB storage and 2GB RAM phones, 4 sold 119 million smartphones in 2018 special of. Option to opt-out of these cookies on your browsing experience in Xiaomi SWOT Analysis, the strengths weaknesses! Produces ever-increasing range of products ranging from smartphones to rice cookers Xiaomi practices design as you philosophy! The impact of the few low-end players to offer fast charging technology -- a feature generally for! They reach out to their potential target customers through social media hype which also. Activism, collective looks at the key aspects of its sales from.. Q2 2021, its adjusted net gain increased by more than 87 %.! Always focused on investing in electric cars, 7 to more and more customers having affiliate businesses the. Under the brand name of Samsung market conditions and analyses of one of the most smartphone. Itself as an internet and software company to a survey, Xiaomi ecosystem comprises 55 companies including 29 companies were... That growth was fueled by its consumer device business, which is the process of researching and evaluating your to... Have an effect on your website more customers to increase its position further competes against electronic manufacturing giants such Apple... Check all the products are easily available still not at par with Samsung, lg.. And threats are the external factors IoT and lifestyle products roughly made 25 percent of revenue generation 2018. Include areas of improvement to increase its position further reserved for high-end devices Oppo were 11.1 8.8.
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