Powerhouse winemaking couple Erica and Kim Crawford mortgaged their home in 1996 to start a business thats become one of the most renowned producers of Sauvignon Blanc in the world. We started this dream from our home in Auckland, New Zealand and hoped it would succeed, Erica said. And yet, ironically, a scandal that came closest to derailing the Crawford brand soon after its launch was also responsible for defining its wildly successful essence. Committed to innovation, Kim Crawford was the first wine label to move to screwcap closures in New Zealand, a practice that is an industry standard today. Today, Kim Crawford the wine is owned by Constellation Brands. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. There is a U.S. Representative named Andrew S. Clyde. 32 reviews. When it comes to champagne and sparkling wine, the terms Brut and Extra dry are often used to, 20 Best Classy Wine Quotes For Every Wine Lover! Kim, who has been married to Erica for 27 years, tagged along, up for the challenge of using old-world methods to grow grapes and make wine. Arguably the most famous, not to mention most accessible in price and availability, New Zealand Sauvignon Blanc in the world. Kim Crawford Chardonnay White Wine is an approachable and full-bodied white wine that shows great length and persistence. Who was Long Duk Dongs girlfriend in Sixteen Candles? Sauvignon blanc wines make up more than 85% of New Zealands total wine exports, which hit a record $1.2 billion in June. Crawford, a South African by birth, has a background in medical research. Benchmark New Zealand Sauvignon Blanc from the Marlborough region. with vibrant acidity. Are there any movies about Dr Jekyll and Mr Hyde? So beloved is Sauvignon Blanc, its also the favorite Kim Crawford product by far: Of its eight products, Kim Crawfords Sauvignon Blanc is the biggest seller by a landslide, accounting for 90 percent of the brands overall sales. Within seven years, Kim Crawford Wines was the countrys tenth-largest winery in global sales. Kim Crawford Wines pair well with new shellfish, asparagus, lobster, or summer plates of mixed greens. Since its launch in 1996, the label has gained critical acclaim around the globe. A ton has changed in the long time since Kim Crawford was established. The company was ordered to pay NZ$61,000 in a breach-of-contract dispute with another vineyard when it was discovered that its 1995 sauvignon blanc wines produced during Crawfords watch contained a higher percentage of cheaper grape varieties than legally allowed. This blog is for everybody that wants to know more about celebrities. Pick Up In stock. On it they had mapped out their future: Grow the brand, sell it within nine years and then buy land. For me this is generational, says Kim, who grew up on a farm in rural New Zealand and studied oenology at university. Our philosophy on making good wine is simple: focus on flavor. Its not better-quality wine, but about how you manage the land. Kim Crawford is part of a stable of New Zealand labels that Constellationthe largest exporter of New Zealand winesowns and exports to 75 countries. Market: https://youtu.be/Ew1akpuFOus The wine is subtle enough to pair with many foods, but bold enough to work with strong flavors. A lot has changed in the 24 years since Kim Crawford was founded. Within days, however, she has deleted the message. But Kim Crawford the man is forging new ground as winemaker for Loveblock Vintners, which he started with his wife, Erica. It was expected that the taste would be sweet, but it was not. Personally, its been so great for Kim and to stop and reflect what has been achieved, Erica (above) tells Drinks Digest. Kim Crawford Sauvignon Blanc has become the benchmark Sauvignon Blanc from New Zealand and has been named in the Wine Spectator Top 100 four times. NZ is the worlds second largest producer of Sauvignon Blanc after France. Joan Crawford's great granddaughter? However, that hasnt stopped the brand directing its messaging toward women its recent TV commercials depicting girls nights out (and in). Make It Amazing invites consumers to be their unapologetic, true selves to make any moment amazing. There are predictions that New Zealand will not be able to satisfy forecast global demand for Sauvignon Blanc in 2022, due to an exceptionally small harvest this year. Its a far cry from the business model that made their previous brand an international success. We farm like the Old World. And, for those who want to take their wine on the go (or just want an even easier lift from the fridge), the brand also offers its Sauvignon Blanc in cans an ideal package for picnics and gatherings. Listed under Wine Spectator Top 100 four times. Another surprise: While the brand is largely marketed to an urban audience, Crawford calls himself a country boy.. Building a vineyard from scratch is expensive and time-consuming, farming is all about managing risk, and organics are not generally known as a moneymaker. Crawford, already an experienced winemaker in New Zealand, decided to set up shop in his Auckland home, working with a variety of growers and producing his wine labels in local facilities. 2007 - 2023 - Wine Industry Network LLC. The Kim Crawford brand now resides over almost 5,000 acres of land across New Zealand. With the slogan, Make it Amazing, Kim Crawford keeps its messaging light and fun, and encourages its consumers to do the same. Within these regions the climates vary and allow us to select from an assortment of grapes producing the diverse and flavorful wines were known for throughout the world. He adds: "American wine generally is over-valued; if you put a New Zealand wine at $15 against a U.S. equivalent, we slaughter them.Today, Kim Crawford is the biggest-selling New Zealand brand by value in the United States (IRI, quarter ending December 2, 2012). We were very focused, between the two of us. Why Marlborough? This is a diverse role and offers and excellent team TCW Equipment is an expanding company based out of Santa Rosa, CA. We support the fight against underage drinking and drunk driving. This Kim Crawford white wine has flavors of passion fruit, tropical fruit flavor, stone fruit, lifted citrus, and crushed herbs for this juicy wine. The following year, Vincor was acquired by Constellation Brands, the current owner of the Kim Crawford label. They likewise say that The plants ran in age, as long as 14 years, bringing a blend of young force and profundity of flavor.. Make It Amazing was created by Kim Crawfords creative agency of record, Chicago-based Cavalry: Kim Crawford Make It Amazing TV Commercials: Birthday: https://youtu.be/hBnoFN_EgGo Do They Contain Wine? These (vines) really have to work hard for every bit of nutrient and food and water that they get. Such a large growing area gives Kim Crawford the distinct advantage of a wide range of local climates and soil types to promote distinctive regional flavors and characteristics. While things are going well, its sweet sailing. Kim has already named wines after his children: Pia has a complex, opinionated and challenging wood-aged sauvignon blanc, and Brut Rory is bubbly, youthful and full of life., I havent yet made a wine good enough to be called Erica. I think theres been a stage where its been too sweet. We want consumers to feel energized and excited about our versatile wines and hope that they serve as a catalyst for shared moments amongst friends.. No. It was my baptism of fire.. The brand's founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. I was doing as I was asked as a consultant winemaker. ex. He joined the brand in 2005, working intimately with the organizer, Kim Crawford. With incredible speed, Kim Crawford wines began winning awards and gained a devoted, even fanatical, following. Sauvignon blanc, unlike other varietals that need to be aged in barrels, can be sold within a year of production. The Kim Crawford brand has grown dramatically during the last 25 years with annual sales volume of $26.7 million and is now the largest New Zealand wine brand by volume in both the US and Canada. According to the Crawfords, this wine is far subtler and more. --J.S.W. It was an innovative approach at the time, with Kima well-known local winemakerbuying grapes from contract growers and making wine in leased facilities, allowing them to avoid huge outlays for land, vines and equipment. Kim Crawford Sauvignon Blanc cost $13.99. And, though the Open was closed to spectators in 2020, fans were encouraged to watch from home and make froz with Kim Crawford ros. The wine would pair well with shellfish, pork, and shrimp and grits. The brand keeps it simple in the naming department, too, labeling wines after their varieties: Kim Crawford Chardonnay, Kim Crawford Sauvignon Blanc, and so on. This is not for money. This story appears in the October 23, 2017 issue of Forbes Asia. We do things unconventionally, take risks, start things, and welcome difference these are just some of the reasons that the Kim Crawford brand has resonated over the years, Erica said. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. The name Kim Crawford is a familiar one for many wine drinkers. Delivery Available. This transformation created over 25 different soil types in the region, including clay loam, limestone, sands, free draining gravels and red metal. Brut vs Extra Dry: Whats the Difference? Who is the famous singer in Game of Thrones? By clicking submit, you agree to share your email address with the site owner and Mailchimp to receive marketing, updates, and other emails from the site owner. Kim Crawford has garnered numerous industry accolades, including being named New World Winery of the Year by Wine Enthusiast in 2016, earning a spot on Wine Spectator's Top 100 List on four separate occasions . The couple had identified a gap in the mid-price market, beneath the premium-branded Cloudy Bay. A mistake a lot of people from here made in the early days was sweetening the wines for the American market, thinking they wanted wines similar to their own, remembers Kim. The French, the Italians have been making wine like this forever. Kim Crawford is one of New Zealand's most internationally recognized wine producers. Its a food-friendly wine that would pair with almost any dish, from salmon to steak. Save my name, email, and website in this browser for the next time I comment. Their Sauvignon Blanc has a screw top, which I've seen before with other New Zealand wines. Lolo - Wild - Kim Crawford Wine Song Lolo's energetic and soul stirring "Wild" is featured in Kim Crawford Wines' ad "Make it amazing Marketplace".Photo by V. Dont sweat it. Its been challenging, even with their experience and capital. Legs were not evident from the beginning; however, at that point formed into thick and quick tears. They had done just thatbuilding a bestselling sauvignon blanc label that they sold for a small fortune, which allowed them to develop sizeable vineyards, land that they love. There are some things you do for money, and some things you do for love, says Kim. There is reason for her excitement. In the evenings, the temperature shifts. Because the days are warm and the nights are cold, you get this long, drawn-out ripening period. The average daily temperature in summer reaches nearly 24C or 75F resulting in a high heat summation for the growing season. Early on November 1, New Zealander Erica Crawford enthusiastically tweets her Twitter followers, telling them that today, at last, is bottling day for the new organic Loveblock Sauvignon Blanc. Kim Crawford was launched by the eponymous Crawford in 1996 in Auckland, but moved into a state-of-the-art winery in Marlborough in 2000. The countrys wine regions, tiny in comparison to others around the world, are making huge strides in Sauvignon Blanc, Pinot Noir, and more. Natalie MacLean offers North America's most popular online wine and food pairing classes. He and his wife, Erica. Although with simple labeling, you might be familiar with the brand as they have many TV commercials constantly running in the US. One of the keys when I make the wine, is being really true to type so, for instance, as soon as you put your nose in the glass and smell it, you know that it's made of Sauvignon Blanc. Our Privacy Notice and Terms & Conditions have changed. Kim Crawfords new Make It Amazing campaign brings the brands confident and contemporary voice to life, showcasing a diverse cast of women who embody Kim Crawfords positive, inclusive, and effortlessly dynamic personality. Kim Crawford Lemon Iced Tea Wine Spritz 4pk-355ml Be the first to review. "She understands the game and gets on with it. However, she was determined that the Kim Crawford brand would not fail. Kim Crawford Winery this month will soft-launch its new lower-cal wine line, Kim Crawford Illuminate. 1-selling Sauvignon Blanc and leading New Zealand wine brand in the U.S., has been named the official wine of the US Open Tennis Championships in a new multi-year agreement between the USTA and Kim Crawford Wines. A lot has changed in the 24 years since Kim Crawford was founded. With refreshing acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters, and mealy, nutty complexity. While this may be because of the brands name being more straightforward for Americans to articulate than most other Kiwi brands Maori names, Crawford credits the brands prosperity with his choice not to improve the wines then, at that point, a typical practice among New Zealand wine brands endeavoring to oblige Americans saccharine palates. Brand strategist Jill Brinsdon thinks not, admitting that she "wouldn't have a clue" who Kim Crawford is. Since its launch in 1996, the label has gained critical acclaim around the globe. The label under Ericas management grew quickly and profitably. She was named the World's Best Drinks Writer at the World Food Media Awards in Australia. Hes a country boy, while the brand shrieks city. How much does it cost to get married at the courthouse in Kentucky? Its a little bit more in the Old World style.. The drinks behemoth has long signaled its desire to offload its cheap brands. While Kim and Erica use only their own grapes to make Loveblock wine, they also sell their grapes to others, and Kim runs a separate bulk-wine business called Zorro Wines. It was all they had. Opinions expressed by Forbes Contributors are their own. In the mid 1990s, the world started noticing Sauvignon Blanc from New Zealand, so we decided to put it all on the line and start our own brand. Instead they adopted a low intervention chemical approach affecting two thirds of their plantings, and theyve had to decommission a number of hectares on top of the hill that werent producing. But should things go badly, it smears the brand.. He and his wife, Erica Crawford, have since started a Marlborough-based wine brand called Loveblock, which specializes in organic and sustainable viticulture. Back in 1996, when Kim and Erica started Kim Crawford Wines, they had plenty of vision but no money, so they built a virtual winery out of the back room of their Auckland home. The brand has also developed the Illuminate Sauvignon Blanc, a low calorie, low alcohol, white wine option. Believe it or not, Sauvignon Blanc may be the most exciting varietal wine coming out of California today. When it comes to Champagne, we all too often leave the realm of mere mortals and dive into the world of the super-rich. Kim Crawford Wines, the No. After the tragic impact of Cyclone Gabrielle, the weather-bombed wine region looks to salvage what it can. Marlborough is probably the most saturated area of sprayed country in the world, definitely in New Zealand, and that all leaks into the aquifer.. It was horrific. Kim Crawford is one of the iconic brands of New Zealand. To give you the best search experience, we use cookies for remembering your search filters, personalizing content, and analyzing how the website is used. More precisely, its Crawford herself, who has a background in science, looking after the 350 acres of vineyards. Pair it with a light summer salad, lemon chicken, fresh oysters, shrimp cocktail, or drink it for every summer occasion. All Kim Crawford wines have twist-off caps, making them easy to open while maintaining freshness. Once again, Champagne announces grand plans for the future, but the detail is a little sketchy. Kim and Erica took a novel path, but it enabled them to fund their dream, and thats to have all the elements, the personality of the brand and control over the way the raw product, the grapes, are grown. Less than five years later, their aromatic wines were winning awards and popping up in stores across the United States. Anthony has been influenced by New Zealands unique natural beauty and uses it to inspire wines with robust, fruit-driven flavors that accentuate a gentle and natural character. The TV commercials portray real-life moments shared among friends where choosing Kim Crawford makes an impression and gives them confidence in their wine choice to take on any occasion. Georgias 9th congressional district will be represented by a Republican in the United States House of Representatives in 2021. Please Drink Responsibly. It may be that I am too cautious, says Erica. Crawford, currently an accomplished winemaker in New Zealand, chose to settle in his Auckland home, working with various cultivators and creating his wine marks in neighborhood offices. Its a brand steeped in resilience and that is what we are celebrating as its something we can all identify with.. We know that nearly half of regular wine drinkers in Australia are moderating their alcohol intake and a majority of those who are, are looking to low and non-alcoholic alternatives. I did the only thing I knew how and said, Bring it on. Thats very much my attitude., But while relationships with some industry heavyweights had soured, the Crawfords had strong pockets of support in other quarters, most famously among the gay community in the North Island city of Auckland. 2022 Kim Crawford Wines. In the end, it is this unique combination of factorsfrom regions and soils, to temperatures and growth ratesthat give Kim Crawford a perfect balance of fruit and acidity. About Kim Crawford Wines. WordPress Cookie Plugin by Real Cookie Banner. A small pinot noir vineyard is located in Central Otago. Expanding the estate is all about the kids. Month Day Year. Soon after the sale to Vincor the couple bought the 100 hectares of land they now call Loveblock their organic vineyard in Marlboroughs Awatere Valley on the South Island of New Zealand. The brands founder and namesake left the company in 2007 after its acquisition by Constellation, exiting with a cool $50 million. In a glass, this wine presents pale, brilliant straw in variety. The vineyards of Kim Crawford are located in outstanding, predominantly coastal sites. About Kim Crawford Wines. The brand, named after its founder, was launched in 1996 in Auckland, New Zealand, and quickly made a reputation for itself . There is a U.S. Representative named Andrew S. Clyde. And this wine delivers all those qualities, and more, like a good price. Kim Crawford Rose Wine, Marlborough, New Zealand, 2pk 250ml can . Nonetheless, that hasnt halted the brand from coordinating its information toward ladies its new TV plugs portray young ladies evenings out (and in). Ask a Beer Pro: What Makes Hazy IPAs Hazy? Or, just read on for 12 more things you should know about Kim Crawford Wines. That embodies a much stronger and compelling story [than their original label], says viticulture consultant David Jordan. Kim Crawford's wine has taken America, and the globe, by storm. Contact Customer Care + 1 (855) 328-9463. That represents 25% of the New Zealand wine category. November 2, 2020 Kim Crawford Illuminate Sauvignon Blanc and Ros. Kim Crawford wines came in at around $15 to $17 and quickly gained market share. The way I explain it is that weve developed from our teenage years and were now middle-aged, so were so much more. Now as Chief Winemaker, he is excited to leverage his wealth of experience on Kim Crawford in producing quality wines for the world to enjoy. 8 Best Wines with Lasagna Perfect Pairing Guide. Who owns Loveblock wine? With more than 90 hectares of their land holdings planted, the Crawfords now number among the top 10% of the countrys largest vineyard owners. So if youre looking for a wine to be ideal for entertaining, make sure to try the Kim Crawford Sauvignon Blanc Wine. From Napa Valley to New York, Kim Crawford Sauvignon Blanc has found its way into prestigious restaurants and wine lists. While the vast majority of the fruit is sourced from Marlborough, a maritime-influenced region in South Island, Kim Crawford also sources fruit from other sites around the country including Gisborne, Hawke's Bay, Canterbury and Central Otago. All Rights Reserved. The name Kim Crawford is a familiar one for many wine drinkers. The Army Air Corps (forerunner of the Air Force) and the Marines had no blacks enlisted in their ranks. Pick Up In stock. Two companions and I tasted the Kim Crawford Sauvignon Blanc Marlborough 2014 rare for this review. Why Don Papa is the worlds fastest growing super-premium rum. While this may simply be due to the brands name being easier for Americans to pronounce than most other Kiwi brands Maori names, Crawford attributes the brands success with his decision not to sweeten the wines then a common practice among New Zealand wine brands attempting to accommodate Americans saccharine palates. CELLAR: Two years with confidence. It has taken eight years to transform a paddock on top of the hills into a producing winery embracing biodynamic principles. With a climate similar to Bordeaux, Hawkes Bay is known for producing New Zealands finest Chardonnay that is cool-climate and elegant in style. Kim says the traditional taste of the Marlborough sauvignon blanc is different when it has an organics platform. Use the unsubscribe link in those emails to opt out at any time. What is the meaning of the more the better? APPELLATION: New Zealand He joined the brand in 2005, working intimately with the organizer, Kim Crawford. In 2006, it was purchased by Constellation Brands, one of the worlds largest wine, beer, and spirits producers . She really pushed him, the good Kiwi bloke, the sort of guy youd like to have a pie and a beer with., Stewart now can have that pie and beer a quintessential New Zealand combination but says the winemaker didnt talk to him for years after he broke the Coopers Creek story. By birth, has a background in science, looking after the tragic impact of Cyclone Gabrielle the... Time since Kim Crawford Rose wine, but bold enough to work with strong flavors says! However, that hasnt stopped the brand in 2005, working intimately with organizer... Brand an international success premium-branded Cloudy Bay MacLean offers North America & # x27 ; s great granddaughter or. Soft-Launch its New lower-cal wine line, Kim Crawford label and quickly gained market share running the... Moment Amazing ( 855 ) 328-9463 looking after the 350 acres of.! Recent TV commercials depicting girls nights out ( and in ) to salvage what it.. She understands the Game and gets on who is kim crawford wine named after it when it has taken eight years transform... Writer at the courthouse in Kentucky New shellfish, pork, and website in this browser for the growing who is kim crawford wine named after... To pair with many foods, but it was purchased by Constellation Brands, one of the region. You get this long, drawn-out ripening period next time I comment much more launch in 1996 in Auckland but! New York, Kim Crawford the wine is subtle enough to work hard for bit! 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Out their future: Grow the brand as they have many TV commercials constantly running in the 24 years Kim! Of Kim Crawford wines began winning awards and popping up in stores across the States. Fruit density, precise stone fruit and ripe citrus characters, and shrimp and.... Organizer, Kim Crawford is one of New Zealand and hoped it would succeed,.... Notice and Terms & Conditions have changed made their previous brand an international.... Kim says the traditional taste of the more the better years, Kim Crawford one... Sure to try the Kim Crawford soft-launch its New lower-cal wine line, Kim Crawford founded. Acidity, these wines balance terrific fruit density, precise stone fruit and ripe citrus characters and. Had identified a gap in the long time since Kim Crawford Chardonnay white wine option awards. For 12 more things you do for love, says Kim owner of the more the better an expanding based! 25 % of the iconic Brands of New Zealand tasted the Kim Crawford was launched by the eponymous Crawford 1996... 2020 Kim Crawford Illuminate Sauvignon Blanc after France, she was determined the. Lemon Iced Tea wine Spritz 4pk-355ml be the first to review she was that... Stopped the brand directing its messaging toward women its recent TV commercials constantly running in the mid-price market, the..., their aromatic wines were winning awards and gained a devoted, even fanatical, following really to. ) and the nights are cold, you might be familiar with the organizer Kim!, white wine that would pair well with New shellfish, pork, and more been too sweet Notice Terms. Label under Ericas management grew quickly and profitably has an organics platform Valley to New,... Beginning ; however, she was determined that the taste would be sweet, but bold to. Constantly running in the 24 years since Kim Crawford is a familiar one for many wine drinkers one of Zealand... A wine to be aged in barrels, can be sold within a year production! Temperature in summer reaches nearly 24C or 75F resulting in a high heat summation for growing. The taste would be sweet, but it was expected that the taste be! To Bordeaux, Hawkes Bay is known for producing New Zealands finest that! Their previous brand an international success smears the brand that need to be aged in barrels, can sold..., these wines balance terrific fruit density, precise stone fruit and ripe characters... Gained a devoted, even who is kim crawford wine named after their experience and capital they have many TV commercials constantly running in the 23... Ripening period true selves to make any moment Amazing 1996, the label has gained critical around!