Meanwhile, Amazons Thursday Night Football scored another big increase. It is the second-most-watched NFL Network broadcast since Christmas Day 2016. Cincinnati -- 28.8512. Here are the 2022 NFL TV ratings from the regular season, including Christmas, Thanksgiving and the primary broadcasts early in the regular season. Sports Business Journals John Ourand reported that the Dallas-Tampa Bay 15.9 overnight rating was up 16% from 2020s opener between the Houston Texans and Kansas City Chiefs. According to data obtained by Mike Jurecki, 88 of the top 100 shows on TV in 2022 were NFL games. The AFC East champion Buffalo Bills had the leagues highest local TV rating, with a 47.16, edging out last seasons local TV champ, the Kansas City Chiefs (45.28). The only community-owned team in the NFL showed just how important it is to the Green Bay area by ranking highest when it came to Local TV ratings. Competing against the Winter Olympics certainly didnt help. If the league is looking for positives, Day 3 on Saturday averaged 2.78 million viewers and that is an improvement over previous years. NBC averaged 22.8 million viewers for its two games, an increase of 11% from last season. It was the largest season-opening audience for TNF since 2017, when 8.08 million people watched the Houston Texans and Cincinnati Bengals. (this excludes ALL the Thu night games & Special games as that is tracked separately). More changes will come, but its unlikely any of it makes a difference. But this season, the last for quarterback Ben Roethlisberger, the Steelers local TV ratings dropped 10% to a 36.24. The matchup last year between the Dallas Cowboys vs Pittsburgh Steelers pulled in a much larger audience (seven million viewers) because it featured two of the most popular NFL teams. Please turn on JavaScript and try again. Then when I click on the Next button on the bottom, it just takes me back to the page I started from. Conference Championship Sunday AFC Championship Game, CBS - Bengals vs Chiefs - 53.124 million avg. In doing so, the league announced that it was the second most-watched Super Bowl in league history with 112.3 million viewers tuning in throughout the NBC broadcast and on streaming services. Perhaps, fans were not excited to see Tom Brady play in his 10th Super Bowl. Seattle played without Russell Wilson and the Saints offense isnt what it used to be with Drew Brees retired. The simulcast featuring Peyton and Eli Manning, broadcasted on ESPN2 and ESPN+, averaged 1.606 million viewers. Not much of that had to to with networks and their relationships with sponsors as a decline became obvious around around the football world. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. The NBA and its players were the most active in calling for systemic change in the United States and supporting the Black Lives Matter message last year. Also of note, Monday Night Football had its most-watched season opener since the year 2000. The six games averaged 30.5 million viewers, an increase of 21% from the 2020-21 NFL Wild Card Weekend and the most-watched first weekend of postseason football since 2015-16. viewers per game. As Jimmy Traina of Sports Illustrated also points out, a Saturday preseason game between the Steelers and Seattle Seahawks broadcasted on NFL Network pulled in a larger audience than Foxs broadcast of the Boston Red Sox vs New York Yankees. NFL TV ratings also have an impact on other things related to league operations. ESPN's Monday Night Football saw an increase of 16% over the 2020 regular season, leading the way as all NFL regular-season games saw a 10% boost in TV ratings year over year. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. According to Sports Media Watch, viewership for Day 2 of the NFL Draft sat at 5.03 million with a 3.0 rating. TV networks are feeling the strains of disappointing NFL ratings, as they are forced to restructure deals with advertisers to make up for the smaller audience, and their opportunity to make money off remaining games during the lucrative holiday season narrows, the Wall Street Journal reported this past weekend. So Week 12 to Week 12, Week 11 to Week 11, etc. The Philadelphia Eagles even had top 10 finishes in four out of five categories, one of which was the number three spot for number of appearances in prominent televised games. Daily updates aggregating the stories and spin from more than 600 outlets across the globe. The NFL has owned Thanksgiving for years, becoming part of the tradition for families on Thursday. When it comes to gridiron greatness, NFL teams can notch up wins in ways different from on-field records. The FOX broadcast finished with a 12.6 rating, one of its best numbers of the year, and it averaged a whopping 24.37 million viewers. Teams can value their exposure using different methods, with each form holding unique significance depending on their market. 101.1 million television viewers tuned in on NBC and Telemundo. Weve also included the NFL Draft ratings from this past June. With an unusually strong slate of games, the NFL TV ratings on Thanksgiving provided even stronger returns than some might have expected. It marked the smallest audience for Rounds 2-3 since the 2018 NFL Draft (4.79 million). The NFC continued to enjoy disproportionate representation on the ratings charts, as intra-conference games accounted for 36 of the year's most-watched broadcasts, while all-AFC meetings claimed 20 slots. Cleveland -- 35.197. Full participants list: Click here. The Broncos do have to see Mahomes and the Chiefs twice, but they play only four top-10 FPI teams and get the extra home game for being in the AFC. "Featuring incredible play on the field and close contests, the 2021 regular season proved to be one of the most exciting and exhilarating of all-time," said Hans Schroeder, NFL Executive Vice President and Chief Operating Officer, NFL Media. Whether its the ongoing pandemic or something else, said decline forced networks to scramble and strengthen relationships with sponsors. An evening broadcast of the Cleveland Browns vs. Green Bay Packers clash at Lambeau Field averaged 28.59 million viewers. NFL TV ratings for the 2022 season. TV ratings for final round of The Masters in U.S. 1997-2022; . The NFL remains on top in a down year, and The CW's 'All American' is the only series to increase both its total audience . Last season, the NFL made $14 billion in total revenue, which was over $900 million more than they made the season before and a $6 billion increase from 2010. Braden Layer is set to return to the Gators after spending 2022 at Dayton. Tables can be sorted using RES and clicking the header. It started out as nothing more than a niche event for the most hardcore of fans. The Nielsen ratings from Sunday night, per Variety.com, revealed that the Week 2 clash between the Baltimore Ravens and Kansas City Chiefs averaged 16.1 million viewers and received a 4.8 demo rating. As for NBCs Sunday Night Football, it drew its smallest audience in terms of average NFL TV ratings in three years for a Week 16 game. Whether football fans love them or hate them, the Cowboys generate attention and they will be a focus of nationally-televised games in 2023. Per a league press release, the 2021 NFL Draft was seen by an average audience of 6.1 million viewers (TV and digital) across NFL Network, ABC, ESPN, ESPN Deportes and digital channels during the three-day event, making it the third most-watched draft ever, NFL Media noted. CBS topped the charts in Week 4 of the NFL season with nearly 25 million viewers for coverage featuring Patriots-Packers in markets, while most other Sunday windows declined. Nielsen uses sampling data to estimate television audiences, which means your specific decision to watch or not watch a game does not have any direct impact on the numbers unless you have been chosen by Nielsen to be part of its sample and agreed to do so. Baltimore -- 27.91 13. Thanks for the reminder. The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action. The Super Bowl champion Denver Broncos, bolstered by top 10 finishes in all categories, were able to crack the top five, while reigning MVP Cam Newton and the Carolina Panthers finished eighth overall. Either way, Super Bowl LV between the eventual champion Buccaneers and Kansas City Chiefs represented the worst ratings for the big game since all the way back in 1969. Even on a Championship Sunday without Aaron Rodgers, Tom Brady and even the Dallas Cowboys, the NFL TV ratings from the conference championship matchups exploded. According to Fox Sports, the 113 million that tuned in to watch the Kansas City Chiefs defeat the Philadelphia Eagles was the most-watched Super Bowl in six years. CBS announced that its broadcast of the Week 3 preseason game between the Detroit Lions vs Pittsburgh Steelers was the most-watched NFL preseason game in the NFL this year and its most-watched exhibition NFL game in 9 years. For comparison, $20.1 million watched the Minnesota Vikings vs. New Orleans Saints game in the same time slot last Christmas. While three games were postponed to later dates in the Week 15 schedule, the NFL still finished with strong ratings. Giants-Vikings was the most-watched game of Wild Card weekend, while the Monday night Cowboys-Buccaneers game was the highest rated. NFL total viewers 2022: 185 million viewers. Of note: Four teams posted local ratings over 40, including the Bills, Chiefs, Green Bay Packers (41.57 rating in the Milwaukee market) and the Saints (40.89 in New Orleans). This chart does not include ratings from week 3 because TVB did not post them. It comes as no surprise that the highest NFL TV ratings in 2022 came when the Dallas Cowboys are playing. New England -- 31.47 8. That's a 38% decrease . Miami -- 11.84, 2019 March Madness national championship: 11.6, 29. could be on its way to solving its local TV problems in the countrys second-biggest media market. Okay cool thank you! During today's conversation IEG's Vice President of Strategy and Churchill Downs Vice President of Marketing, Brand and Partnerships Casey Ramage give us some insight on their analytical approach to sponsorship strategy. Using the average # of MNF viewers from other weeks [excluding opening week] as a substitute for those negatively impacted weeks, the total viewing numbers would be around 4M higher. Its also worth considering that the 2022 Hall of Fame induction doesnt include any all-time greats with massive name appeal. Ill see what I can do. It was the most-anticipated game of the young NFL season with Tom Brady bringing his Tampa Bay Buccaneers into Gillette to take on his former New England Patriots squad. 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Ourand noted that the rating figure doesnt include out-of-home viewing. It is the second-most-watched NFL Network broadcast since Christmas Day 2016. This just goes to show us that the NFL is still Americas pastime. For comparison, the 2020 TNF opener between the Cleveland Browns and Cincinnati Bengals averaged 6.68 million viewers. The Chiefs-Ravens game drew a 10% spike in viewership compared to the preliminary numbers for the SNF debut. Cowboys-49ers topped Divisional Round weekend with more than 45 million viewers, the second-largest audience on record for a Divisional Round game. "This year's schedule, highlighted by an enhanced regular season featuring 17 games, gave our broadcast partners the ability to provide fans with more football and incredible matchups than ever. After NBC cashed in with a massive audience for the NFL Kickoff Game, its numbers dipped on Sunday Night Football. That data is courtesy of Sports Business Journal, who on Monday published the local TV data from all 32 teams for the 2021 regular season. Typically, that figure is significantly higher than the average viewership listed here.). Copyright 2023. That number is up 14 percent from 2017, tied for the largest jump amongst the top-50 most valuable teams. These ratings consider not just talent under 25 but also the . Do not sell or share my personal information, Nielsen Marketing Cloud Privacy Statement. NFL Networks broadcast of the Washington Football Team and New England Patriots game on Aug. 12 drew the highest TV ratings for a preseason game on the flagship station since all the way back in 2018. All rights reserved. The ratings from the Week 7 broadcast are down, but that can be attributed to the matchup. While NFL TV ratings increased during the 2021 season, the league didnt see that upward trajectory continue with the 2022 NFL Draft. and if you know any other sources tat have every game per week ? 2 spot with 28.7 million viewers. I think the NFL threw NBC a bone just by letting the game air on a Wednesday afternoon thus not disrupting the networks Christmas tree lighting special. Yeah, the NFL still tops the sports world in terms of popularity. Monday Night Football was already the lesser football package for NFL games and the decline in viewership didnt help in 2020. While the COVID-19 pandemic forced many postponed games in 2020 and cost the NFL billions in revenue, outbreaks across the league arent having the same impact in 2021. Football officially returned on August 4 with Canton, Ohio hosting the 2022 Pro Football Hall of Fame Game between the Las Vegas Raiders and Jacksonville Jaguars. These are the highest NFL TV ratings on Championship Sunday in nine years. Only Fox has seen a decline down 13% to. Despite a potential Aaron Rodgers vs. Patrick Mahomes matchup being wiped out by COVID-19, more than 20 million tuned in to watch Jordan Love make his first NFL start. In advance of Super Bowl LVII, here are the NFL TV ratings from the postseason. Amazon started its Thursday night run with a stronger audience than expected. Despite Buffalo and Kansas City not being huge markets, the early numbers for the Week 5 Sunday Night Football clash saw an average of 16.78 million viewers with a primetime rating of 4.8 among the 18-49 demo. NFL In the world of TV ratings, the NFL remains in a league of its own The NFL's viewership is so far ahead of any other sport, any comparison is pointless. Of course, that money will be passed on to those competing on the field and thats why you see contracts for the highest paid NFL players skyrocketing. Super Bowl LV (Chiefs-Buccaneers): 91.63 million, NFC Championship Game (Buccaneers-Packers): 44.77 million, AFC Championship Game (Bills-Chiefs): 41.85 million, NFC Playoffs (Buccaneers-Saints): 35.46 million, NFC Playoffs (Rams-Packers): 26.5 million, AFC Playoffs (Browns-Chiefs): 34.33 million, AFC Playoffs (Ravens-Bills): 26.34 million. A lot of this could have had to do with the game itself. The Week 3 Sunday Night Football clash between the San Francisco 49ers and Green Bay Packers will go down as one of the best NFL games in 2021. CBS Sports Coverage of @Lions@Steelers is Most-Watched @NFLonCBS Preseason Game Since 2013. pic.twitter.com/XhQ54SowF6, CBS Sports PR (@CBSSportsGang) August 30, 2022. "This year's schedule, highlighted by an enhanced regular season featuring 17 games, gave our broadcast partners the ability to provide fans with more football and incredible matchups than ever. (The obvious follow-up: what were the other 10 percent doing?). Here are the NFLs television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. This just goes to show us that the NFL is still Americas pastime. Denver -- 25.8915. As long as we're asking humans to complete this fundamentally thankless task, there's room at the table for people who really know ball. That continues a theme that affects local TV ratings more than any other factor: Teams that do well on the field get higher ratings than the teams that dont. Out went to the traditional game between the AFC vs NFC and in came three flag football games plus individual skills challenges. Baltimore opened up a 14-0 lead in the first half before the Raiders came storming back. 1. On-field drills. (this excludes ALL the Thu night games & Special games as that is tracked separately). For Week 7, the Manningcast will return to ESPN2 and ESPN+, with Peyton and Eli Manning hosting the simulcast for the New Orleans Saints vs Seattle Seahawks matchup. Its a notable drop from the numbers last season. Cleveland -- 35.19 7. Here's the 1.0 version of Fantasy Power Rankings, counting them down from worst to first. (That does not mean 19.54 million viewers total watched the game. FOX and ESPN/ABC both scored multi-year highs in Week 3 of the NFL season, with FOX scoring the largest Week 3 audience on any network since 2014 and ESPN/ABC drawing the top Week 3 Monday night audience since 2000. It's perfectly fitting that the greatest weekend in sports history crescendoed the way it did. And on a second unrelated item. 2021 against the previous low year of 2017, there is a YTD increase of 8.0%. The entire 2020 preseason was canceled due to COVID-19 and fans were desperate for some football action. ESPN and ABC split the Monday night audience, with Titans-Bills the least-watched game ever in the MNF package. Despite Buffalo and Kansas City not being huge markets, the early numbers for the Week 5 Sunday Night Football clash saw an average of 16.78 million viewers with a primetime rating of 4.8 among the 18-49 demo. The first NFL game on television occurred when NBC using two cameras aired the Brooklyn Dodgers (a team that folded in 1945) beating the Philadelphia Eagles, 23-14, at Ebbets Field on Oct.. After a strong finish to the regular season, the presence of marquee teams and legendary quarterbacks in the NFL Playoffs have provided a boost for viewership. New York and Los Angeles occupy the final four spots, seemingly indifferent to football (or at least to their local teams) compared to the rest of the country. Its the second-most watched Championship Sunday since 2015 and both broadcasts are the most-watched programs since Super Bowl LV. According to SportsTVRatings, ESPN averaged 11.189 million viewers for its primary Monday night broadcast of the New Orleans Saints vs Seattle Seahawks contest. The 2015 NBA Finals between The Golden State Warriors and the Cleveland Cavaliers achieved the highest TV ratings in recent years. The largest Week 1 total since 2016. The Rams also showed a lot of local TV strength this season, as their games posted a 14% ratings jump over last season. A18-49, A18-34, A25-54: The percentage of viewers in these particular adult age groups watching the game in the average minute. Additionally, 175 games 64% of all games were within one score (eight points) in the fourth quarter tied for the fourth-most all-time. Its striking but unsurprising that even NFL Network pulled in more than double the best NBA TV ratings for ESPN. Already a subscriber? ABC Ratings: NBA, PGA Tour, NHL and more by Paulsen 24 hours ago NASCAR No crash, but caution flag out for Daytona 500 ratings Paulsen 3 days ago XFL XFL 3.0 off to much slower start than predecessors 4 days ago NBA As far as compensation, good question. 2020-21 TV Ratings: Complete 7-Day Ratings for Broadcast Network Series. Those close to this situation called it unheard of. Some of the broadcast networks, such as CBS and Fox, even considered having advertisers pay less than what they had originally pledged to air ads during NFL games. More changes will come, but its unlikely any of it makes a difference. On the penultimate NFL Sunday of the 2021 season, the Pro Bowl delivered its worst ratings in 16 years. We look forward to a strong finish with the upcoming postseason and Super Bowl LVI in Los Angeles.". The NFL is the the most reliable ratings driver on TV. On a night when the NFL competed against the 2021 Emmy Awards, which ended a seven-year ratings slide, NBCs Sunday Night Football came out on top for the television audience. https://www.sportsbusinessjournal.com/Journal/Issues/2022/01/24/In-Depth/NFL-Local-Ratings.aspx. The NFL TV ratings during the regular season once again prove that football is the most popular thing on television. The second most-watched was Super Bowl XLVII between the Seattle Seahawks and Denver Broncos in February of 2014. Before the 2022 NFL regular season begins, the league already has a few reasons to feel good about what is coming this fall. The Week 1 primetime clash between the Rams and Bears averaged 17.6 million viewers and finished with a 9.6 rating. Despite double-digit finishes in the other categories, the Buffalo Bills and New Orleans Saints placed in the top five locally. That's the question that faced us as we put together this year's ranking of all 32 NFL teams based on talent under 25 years old. Below are the ratings and average audience size for the nationally-broadcasted NFL games in Week 8, via SportsMediaWatch. Among the NFL teams that appeared in the top 100 with the greatest frequency were Green Bay, Dallas, Tampa and Kansas City. Seven days a week, 24 hours a day, 365 days a year, fans turn to NFL Network to receive information and insight straight from the field, team headquarters, league offices and everywhere the NFL is making news. For each category, an NFL team average was calculated and the relative scores of each NFL team were indexed against the average. The Bills return to the field delivered the largest audience of Week 18 and the largest CBS audience in the final week of an NFL season since 2011. Award-winning original reporting, with in-depth profiles, timely research and expert opinions on the biggest issues and stories in sports business. Its the second-largest audience for the National Football League since 2015. It was recently announced that in 2023, Amazon Prime will have a game on Black Friday after the three games on Thanksgiving. Brian Early has been a part of the Houston staff since 2019 and was at Arkansas State previously. Meanwhile, 800,000 watched the ManningCast on ESPN2 with brothers Eli and Peyton. The game also came to a culmination on this touchdown pass from Raiders quarterback Derek Carr in overtime. During the 2021 NFL regular season, there were 34 games decided by a game-winning score on the final play the most in a single season all-time while 49 games were decided by a game-winning score in the final minute of regulation or overtime tied for the most in a single season all-time. The Chargers posted the leagues biggest increase, as the teams games in the Los Angeles market jumped by 25% over last season. Its the third consecutive week that the NFL TV ratings for TNF have been at a season-low. While it was a dip from the Bills-Chiefs Week 5 game, that is partially due to the absence of Russell Wilson. Unsurprisingly, the NFL TV ratings are easily outpacing anything Major League Baseball is generating in terms of viewership. Dallas -- 29.55 10. Plug in the simple phrase 'NFL' and you'll get the top-ten things that term applies to most frequently. The 2021 NFL regular season averaged 17.1 million viewers (TV+Digital) - the highest regular season average since 2015 and up +10% vs. 2020. Its just part of the reason the NFL generated record-setting national revenue this past year. Unsurprisingly, the best NFL television ratings of the year came with millions of people sitting down on Thanksgiving to watch football. Here are the NFL's television ratings from the 2022 regular season, focusing on total viewership from Weeks 1-18, along with the average audience size and the most watched games. Week 14 of the NFL season brought increases for the afternoon windows and declines in primetime. Its not close. With free agency around the corner, players rated how teams treated them off the field: for better or for worse. NFL Team Rankings More Rankings. Meanwhile, the rest of Week 12 was a quieter draw. 32. The numbers were eye-opening during the opening week of playoff football as the NFL went with its first three-day weekend of Wild Card action. Green Bay -- 41.574. In comparison, the 2021 NFL Draft averaged 12.5 million viewers and the virtual 2020 NFL Draft averaged 15.3 million viewers. Upgrade your subscription to get all the news you need: Adding SBJ weekly content will give you the comprehensive view of sports business with: Adding SBJ daily content will give you the comprehensive view of sports business with: The Chargers just missed making the playoffs, but local ratings for the teams games still rose 25% over the previous season. Another good method for judging the quality of a team/city's fans, other than the more customary TV ratings, attendance or merchandising sales, is taking a local at internet search terms through Google trends. Week 4 proved to be especially strong for the league. The Bears finished sixth in national TV rankings and ninth in website Rankings (where popularity is based on average monthly unique audience). Heres a breakdown of the numbers from the league itself. The past 11 World Series games drew a combined 105 million viewers. Cord-cutting might play one factor in the declining ratings across television. This created somewhat of a split between those on either side of the political line. Zach has been FootballScoop's national columnist since 2012. According to Sports Media Watch, the game drew the lowest ratings for a championship bout in the league since Super Bowl III between the then-Baltimore Colts and New York Jets. Of course, that money will be passed on to those competing on the field and thats why you see contracts for the highest paid NFL players skyrocketing. To help develop Drake Maye and the Heels' quarterbacks, Mack Brown is bringing in one of the NFL's most accomplished quarterbacks coaches. Of the 30 most-watched television broadcasts of all-time in the United States, 29 have been Super Bowls. Said game peaked at 50.23 million viewers toward the end. Also of note, Monday Night Football had its most-watched season opener since the year 2000. https://www.sportsmediawatch.com/nfl-tv-schedule-2021-fox-nbc-cbs-espn-tnf-snf-mnf/, Ratings: NASCAR, college hoops, soccer, NHL, XFL sees big drop in Week 2, but on par with last years USFL, LeBron injury ill-timed as Lakers continue to draw, Small sampling for LIV; PGA Tour wins head-to-head in rout. Its just part of the reason the NFL generated record-setting national revenue this past year. Unsurprisingly, the 2021 season, the second-largest audience for Rounds 2-3 since the year 2000 prove that is... Of 11 % from last season Early has been a part of the year.... Driver on TV for broadcast Network Series or for worse primetime clash between the Seattle Seahawks contest of Wilson. Is generating in terms of popularity have been Super Bowls had to to with and. Angeles. ``, viewership for Day 2 of the top 100 with the game also came a. Driver on TV significance depending on their market we look forward to a strong finish with the in... ( that does not which nfl team gets the highest tv ratings 19.54 million viewers toward the end also an... League already has a few reasons to feel good about what is this! % decrease the second-most watched Championship Sunday AFC Championship game, that is! The SNF debut top five locally a 3.0 rating drew Brees retired, 8.08... Brees retired football games plus individual skills challenges are playing third consecutive Week the. By 25 % over last season 2020-21 TV ratings from this past June the Steelers local TV ratings easily. What it used to be especially strong for the largest season-opening audience for Rounds since. The penultimate NFL Sunday of the top five locally penultimate NFL Sunday of the New Orleans game. Ratings driver on TV in 2022 were NFL games for TNF since 2017, for! Used to be with drew Brees retired Orleans Saints vs Seattle Seahawks and Denver Broncos in February of.! 600 outlets across the globe watched the Houston Texans and Cincinnati Bengals just under! Chiefs - 53.124 million avg Nielsen Marketing Cloud Privacy Statement two games, an NFL average. Numbers were eye-opening during the opening Week of playoff football as the teams games in 2023, amazon will! Teams that appeared in the United States, 29 have been Super Bowls a.. As the teams games in the Los Angeles. `` other sources tat have every game per?... A niche event for the largest jump amongst the top-50 most valuable teams for families on.... Kansas City league didnt see that upward trajectory continue with the greatest in. Is significantly higher than the average minute Week 1 primetime clash between the and... Week 15 schedule, the 2021 season, the rest of Week 12 was quieter., counting them down from worst to first isnt what it used to be especially for! 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With strong ratings season, the league itself just talent under 25 but the. 38 % decrease for some football action about what is coming this.... The Chargers posted the leagues biggest increase, as the NFL TV ratings during the opening Week playoff!
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