Are you abusing your social profiles? A lot of trainers, consultants, and professional coaches don\u2019t think they are but on analysis their profiles contain very little quality information.\u00a0 Rather it\u2019s a long series of hastily crafted messages or reused content with little or no value add. Social media marketing isn\u2019t about finding and posting anything with relevance to your profession.\u00a0 The value of viewing or subscribing to your social profile is in getting expert viewpoints on industry or professional topics. \u00a0\u00a0Social media marketing is much more effective when the focus is on quality rather than quantity.<\/p>\n

Regurgitating other profiles<\/strong>
\nReposting is the most prevalent abuse of social profiles.\u00a0 There is never a situation where your profile should automatically repost everything from an industry or professional resource.\u00a0 People can link to that resource\u2019s profile if they want to see everything they post.\u00a0 Your social profiles should reflect you or your firm\u2019s view on a topic. It\u2019s OK to selectively repost from an industry or professional resource but, at minimum, any repost should have a short note on why you are linking to it.\u00a0 A follow on commentary can be a nice touch if what you want to say won\u2019t fit the space restrictions in the first post.<\/p>\n

Posting low value blurbs<\/strong>
\nSpace restrictions are a fact of social media life.\u00a0 That isn\u2019t an excuse to post gibberish that no one cares about to fill a lull in posts.\u00a0 Take some time to write a message that means something to your audience. Here\u2019s a real-life low value message from a sales training firm: \u201cDo your behaviors today!\u201d\u00a0 That has no meaning to people unfamiliar with their content and little value to those that do know the content.\u00a0 With a little tweaking it could be more impactful, something like, \u201cSales success comes from doing assigned behaviors designed to meet goals. What are your non-negotiable behaviors for this week?\u201d<\/p>\n

Pawning off other\u2019s Content as their own<\/strong>
\nSome people ensure that they are \u201cscooped\u201d on everything they post to their profiles.\u00a0 This happens when they largely plagiarize from other industry sources.\u00a0 The internet is a big place and many people get away with taking content but it\u2019s never really an original thought.\u00a0 It\u2019s impossible to steal an authentic consistent voice.\u00a0 Worst case scenario is that your content is exposed as copies of other\u2019s information which damages credibility.\u00a0 Best case is that you have an inconsistent set of postings that provide no overarching principles.<\/p>\n

Too much one way communicating<\/strong>
\nThe beauty of social media that many trainers, consultants, and professional coaches ignore is the potential for interaction.\u00a0 Ask questions of your audience.\u00a0 The above revised post is an example of writing a question that can be rhetorical but invites interaction from dedicated clients or interested prospects.\u00a0 There\u2019s a fair chance that interaction will be low but the post is designed to add value even if no one responds.\u00a0 However, if someone does respond then it makes for a quality interaction and encourages others to participate in the future.<\/p>\n

Frequent reposting of the same content<\/strong>
\nIt\u2019s ok to repeat an important point.\u00a0 Reuse can be spawned from calendar recurrences or current events.\u00a0 Using the example above, the same post might be used at the beginning of the year for a sales training firm, something like, \u201cThe new year is here.\u00a0 Are your sales goals set and behaviors written down?\u00a0 If not attend our goal setting workshop on ____\u201d.\u00a0 But it\u2019s important that some time has passed between posts and that reposts have a logical reason for reuse other than a scramble to put something new on the social profile.\u00a0 For instance, if you have an event or a tactic, don\u2019t use it back-to-back.\u00a0 If you have to post something similar within a few weeks of one another, at least change the message up to generate interest.\u00a0 There should never be a time where the same thing is posted more than once in a week.<\/p>\n

There are two techniques to avoid quantity over quality.<\/p>\n

\n
1. Set a social media editorial calendar.\u00a0 A monthly schedule is a manageable amount of time.\u00a0 At the end of a month, take a few hours and write out all your posts for the upcoming month.\u00a0 This ensures a balanced calendar and gives some time to write well thought out, quality posts.<\/li>\n
2. \u00a0Links are your friend.\u00a0 Sometimes space restrictions prevent a quality communication going right on the social profile.\u00a0 Use links to your advantage by creating content on your website and then linking to it.\u00a0 In that way, the social post just needs to function as a subject line teasing people to view your more robust content.<\/li>\n<\/ol>\n

   Quantity is often the focus to \u201cfill up\u201d a social profile.\u00a0 However no one ever complains if they get higher quality content but it come less frequently.\u00a0 Better to post once a week with something impactful to your audience, than to post several times a day with content that holds little value.<\/p>\n","protected":false},"excerpt":{"rendered":"

   Are you abusing your social profiles? A lot of trainers, consultants, and professional coaches don\u2019t think they are but on analysis their profiles contain very little quality information.\u00a0 Rather it\u2019s a long series of hastily crafted messages or reused content with little or no value add. Social media marketing isn\u2019t about finding and posting anything<\/p>\n

   \n\t\t\t\t Continue Reading <\/span> <\/i><\/a>\n\t\t\t<\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[9],"tags":[157,218,215,132,15,23,213,158,211,212,293,216,92,79,217,87,214,156,219],"class_list":["post-560","post","type-post","status-publish","format-standard","hentry","category-social-media","tag-consultants","tag-facebook","tag-frequent-reposting-of-the-same-content","tag-linkedin","tag-online-communication","tag-online-marketing","tag-posting-low-value-blurbs","tag-professional-coaches","tag-quality-over-quantitiy","tag-regurgitating-other-profiles","tag-social-media","tag-social-media-editorial-calendar","tag-social-media-interaction","tag-social-media-marketing","tag-social-media-space-restrictions","tag-social-media-success","tag-too-much-one-way-communicating","tag-trainers","tag-twitter"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/emarketinginnovation.com\/wp-json\/wp\/v2\/posts\/560","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emarketinginnovation.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emarketinginnovation.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emarketinginnovation.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emarketinginnovation.com\/wp-json\/wp\/v2\/comments?post=560"}],"version-history":[{"count":2,"href":"https:\/\/emarketinginnovation.com\/wp-json\/wp\/v2\/posts\/560\/revisions"}],"predecessor-version":[{"id":562,"href":"https:\/\/emarketinginnovation.com\/wp-json\/wp\/v2\/posts\/560\/revisions\/562"}],"wp:attachment":[{"href":"https:\/\/emarketinginnovation.com\/wp-json\/wp\/v2\/media?parent=560"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emarketinginnovation.com\/wp-json\/wp\/v2\/categories?post=560"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emarketinginnovation.com\/wp-json\/wp\/v2\/tags?post=560"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}