E-Marketing Innovation: Email and Internet Marketing Services and Consulting Top bar
Home Email Marketing and Internet Marketing Services How It Works Portfolio and Testimonial About Me
«
»

Email Marketing Tactic #4: Opt-In

istock_000005231364xsmall.jpgIt is critical to attain a solid opt-in list.  This is often a major signifier on whether a email campaign is successful or not.  Many organizations cheat by trying to buy, beg, or steal a list from someone else.  Why do people not use opt-in lists when it is clearly the most successful audience they can attain?  Simple, because it’s not easy.  Make an effort to get an opted-in email marketing list of people who want to receive your communication.

An opt-in list is the only fool proof way of delivering your marketing message to an audience that is interested in getting it.  Typically organizations have opt-in lists, it’s just not organized in a way that is simple for them to compile.  Here are some things to check on to create or add to your email marketing list:

  • Existing customer or prospect database – These people have interacted with you in the past.  A message to them about joining your email marketing campaign is often fruitful, resulting in a high percentage of opt-ins.
  • Company events or trade shows – If someone is interested enough to engage with your organization at an event, they are usually inclined to opt-in to your email campaign.
  • Website Conversion – Get a sign up form on the website.  Visitors to your website are showing an interest.  Let them take another step by receiving your emails if they’d like.
  • Social Media Conversion – If people already are connected to you, they are more likely to opt-in for email communications.

As a reference here are two common activities ensuring the list is not opted in and will likely experience poor returns.

  • Purchasing names from outside contacts
  • “Scraping” – Software that automatically scans websites and generates email lists.

This is just a sampling of common avenues but almost every organization can gather an opt-in list if they put the effort into gathering the names and contact information. 

This entry was posted on Monday, November 30th, 2009 at 3:20 pm and is filed under Email Marketing, Social Media. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

12 Responses to “Email Marketing Tactic #4: Opt-In”

  1. Twitter Trackbacks for Email Marketing and Internet Marketing Tips from eMarketing Innovation » Blog Archive » Email Marketing [emarketinginnovation.com] on Topsy.com Says:
    November 30th, 2009 at 8:39 pm

    [...] Email Marketing and Internet Marketing Tips from eMarketing Innovation » Blog Archive » Email Mark… emarketinginnovation.com/blog/?p=84 – view page – cached It is critical to attain a solid opt-in list. This is often a major signifier on whether a email campaign is successful or not. Many organizations cheat by trying to buy, beg, or steal a… Read moreIt is critical to attain a solid opt-in list. This is often a major signifier on whether a email campaign is successful or not. Many organizations cheat by trying to buy, beg, or steal a list from someone else. Why do people not use opt-in lists when it is clearly the most successful audience they can attain? Simple, because it’s not easy. Make an effort to get an opted-in email marketing list of people who want to receive your communication. View page [...]

  2. sumatriptan Says:
    December 2nd, 2009 at 8:03 pm

    nice

  3. flomax Says:
    December 15th, 2009 at 1:08 am

    wow

  4. provigil Says:
    December 16th, 2009 at 7:22 am

    put it away

  5. fore_xstra_tegy Says:
    December 21st, 2009 at 9:11 pm

    I am definitely bookmarking this page and sharing it with my friends.

    :)

  6. whey.protein.side.effects Says:
    December 22nd, 2009 at 2:19 am

    Very great place.
    The info here is super helpful.

    I will invite my friends.

    Cheers

  7. RageChagO Says:
    January 3rd, 2010 at 11:43 pm

    Looks like you are a real pro. Did you study about the subject? lol

  8. eMarketing Innovation Says:
    January 4th, 2010 at 6:28 pm

    Certainly, much of the data I write about is based on personal and client number but if you are interested in recurring detailed data driven briefs I recommend http://www.marketingexperiments.com/. I find there data to be accurate and well explained for more of a “studying” format.

  9. Email Marketing and Internet Marketing Tips from eMarketing Innovation » Blog Archive » Email Marketing Tactics #9: Adhere to Legal Requirements Says:
    January 13th, 2010 at 2:58 pm

    [...] Opting in for receiving email marketing communications is technically a legal requirement.  Refer to Email Marketing Tip #4 for guidance on opt- in list building. [...]

  10. Gracie Mitchellson Says:
    March 25th, 2010 at 9:55 pm

    No pessimist ever discovered the secrets of the stars, or sailed to an uncharted land, or opened a new heaven to the human spirit.Helen Keller

  11. Good Online Meds Says:
    March 27th, 2010 at 6:25 pm

    I usually don’t post in blogs but your blog forced me to, amazing work.. beautiful !

  12. Human Growth Hormone Pharmacy Says:
    April 3rd, 2010 at 8:42 pm

    You own a very interesting blog covering lots of topics I am interested as well.I just added your site to my favorites so I can read more in the future… Please continue your marvellous work

Leave a Reply