A Marketable Website on a Budget
I recently read a very funny web post about web designers claiming to know SEO. I think the points are fairly accurate and it’s an entertaining read. However, several of the comments are a great summary of why small businesses have difficulty using the model that the blog advocates. It’s typically not cost effective.
A single source for internet marketing is often critical to having an affordable internet marketing strategy for smaller businesses. The other advantage that the comments did not cover is a single contact that understands the client’s business. When a small business works with someone that has a diversified understanding of internet marketing (assuming they actually are knowledgeable), they can make educated suggestions on what makes sense for that business. That consulting is worth a lot and since the person is already ingrained in the strategy, it’s not an extra cost.
The blog post does a great job of explaining the workload of different website responsibilities. Speaking for our firm, we only create web designs by special request and don’t promote the service anymore because staying competent in email marketing, SEO, site and social media maintenance does not make it feasible. Small businesses certainly need to do their homework before hiring anyone to work on their website, but most simply don’t have the resources or knowledge to coordinate multiple experts into creating a successful internet marketing strategy.