Reason 5: Direct Mail and Email Provide Varied Ways to Communicate With Your Audience
There can certainly be too much of a good thing in online marketing. Even the best email campaign can suffer from fatigue if its provided so often to the audience that they tune it out. Sometimes the most engaged subscriber will only pay attention to a portion of your message. Direct mail can apply that extra touch in a new way. Rather than beating the campaign into the audience, it provides a subtle punch. For those times when you have an event, product, or service that you want to give a quick boost, direct mail to email subscribers can be an unexpected and fresh way to present that item.
In this case direct mail is the trick up your sleeve that lets you get an extra message to your prospects or clients without badgering them with the same old thing.