Happy new year. Like most business goals, now is the time to review your metrics and set goals. And it can’t be a resolution that’s forgotten after January. eMarketing is not a “set it and forget it” activity. It’s an ongoing process of trial, error, and improvement.
Look over your email, social media, and website metrics and set target goals for the end of 2012. Then break those target goals into quarters. Finally break the first quarter into a monthly set. In this way you can make a monthly plan that covers the year. Each month should be assigned one enhancement that you believe will improve results.
After you set this plan you only need to track results. Then at the end of the year you’ll have numbers that support or inform your plan of action. So next year’s plan can be a bit more precise. Over a few years time your eMarketing plan will be pinpoint accurate with reliable projections on what to expect.
But it all starts by setting goals now . . .