Set Your Digital Marketing Priorities

Getting spread too thin is a common way for digital marketing performance to plummet.  For most trainers, consultant, and professional coaches, it’s unrealistic to have a marketing presence in all channels for all people. It’s critical that digital marketers set a marketing priority hierarchy so that top producing activities aren’t left undone.

The width (and maybe the breadth) of the digital marketing discipline is expanding.  However, it’s not uncommon to find that time and money dedicated to digital marketing activities are not expanding with it.  This means that digital marketers often experience a bandwidth issue in trying to leverage their available resources to communicate effectively on their chosen channels. 

The beginning of the year is a great time to review your campaigns from the year before.  Analyze which activities were most effective and place those at the top of your priorities for this year.  The lower ranked activities might still be worth doing but if time or resources grow thin, those can be targeted for elimination or postponement rather than sacrificing a more productive activity.

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