Have a Business Blog? Make it Count.

I recently had someone ask me, “Aren’t blogs dead?”.  No, they are alive and kicking, they’ve just gone through a metamorphosis. Ratherthan being the single stop for readers, blogs can serve as bait.  The content can be distributed across many channels to lure people to the blog and by extension, your website. When done consistently and with quality it’s a relaible way to generate leads.

A blog can be a wonderful tool to promote your business and give people an ongoing reason to visit your site.  However, there is a tendency with business blogs to set them up quickly without having a plan in place for making the most of it.  This can be especially true for trainers, consultants, and professional coaches.  Below is a list of things that you should have a plan for:

• Custom layout
• Article Schedule with Social/Email Integration
• SEO consideration
• Comment Maintenance

We’ll cover each in subsequent posts . . .