Time, money, and energy are the finite resources that you need to distribute across your digital marketing strategically to get the most effective campaign. This is easily forgotten as different people come together to work on a campaign with distinct perspectives. Typically, these perspectives can be broken up into 3 categories. Content Design Technical Technical resources tend to be used
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That’s funny . . . I don’t remember being absent minded!? Meeting the demands of a consistent digital marketing campaign can lead content creators into becoming repetitive. This is especially true for trainers, consultants, and professional coaches that have been producing long term content from a limited amount of topics. To combat absent-mindedness or redundancy in your content, set content
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Almost every company, large or small, aspires to achieve a systematic process for marketing automation. Marketing automation promises pre-defined triggers and communications that will minimize time and effort while maximizing sales and leads. However, most companies run through an endless cycle of false starts and rebuilds that never really fulfills that promise. So if marketing automation is a high risk
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During the pandemic, there has been a fairly prevalent sentiment that now is not the time to sell. The rationale is that people and businesses are experiencing unprecedented hardships and do not want to be sold or marketed to. Like most advice with a broad scope, there are certainly situations where that is a sound suggestion but it is untrue
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Business as usual is not business as usual. While some training, consulting, and coaching firms are slow to react, others are rapidly cycling through a multitude of options hoping that one will stick. Whether overreacting or underreacting, almost all of these firms are finding that their digital marketing calls-to-action need to be shifted to appeal to their audience who are
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During these turbulent times digital marketing has become more about company communication on processes and intention, rather than promotional. As the COVID-19 pandemic disrupts business-as-usual in many markets, it makes sense to scale back on advertising which might appear self-centered. Clearly relaying what your audience needs to know takes focus. Effective communication requires discipline in stating needed information specific to
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We’re living in the age of Know-it-allism. And why not? Any person with access to the internet can literally find information on any topic known to man. We are only limited by how quickly we can consume that information. At least that’s how some people look at it. But there’s a difference between “knowing” something and experiencing it. That’s especially
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Do you get overwhelmed by your digital marketing analytics? Many trainers, consultants, and professional coaches do. There are a lot of channels to account for: email, social, SEO, SEM, referral links, etc. Trying to make sense of data from all the platforms that drive these channels can be daunting. Trying to consolidate all the metrics into one tool like Google
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A company’s digital marketing assets can grow to a sizeable number of properties that are easy to lose track of. That’s especially true for assets that are rarely used. It’s important to keep a list of your active digital marketing assets and review them periodically for content updates and administrative access. Digital marketing assets that are commonly used, like the
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Every trainer, consultant, and professional coach has their own style. That style can run the gamut from academic to entertaining and anything in between. Unfortunately, when digital marketing material is being compiled, much of the personality is sterilized to make communications sound “professional”. Personal style can and should co-exist with professional communications to make them more authentic and engaging. Personal
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