The final reason that Direct Mail can be a nice supplement to email marketing is that they lend themselves to separate next steps.  For example, email is great for linking back to your website or a landing page.  That is a little more difficult to do through direct mail as the recipient has to type in the whole address.  Printed

Many studies have been done regarding how many times you need to communicate, or touch, prospects before they take action.  In direct mail and email the median number typically comes out between 6 – 10.  That can be a lot of times to interact with prospects without a plan. Including direct mail with your email allows for a more diverse

There can certainly be too much of a good thing in online marketing.  Even the best email campaign can suffer from fatigue if its provided so often to the audience that they tune it out.  Sometimes the most engaged subscriber will only pay attention to a portion of your message.  Direct mail can apply that extra touch in a new

This is an aspect that my example did successfully.  They made me proactively opt-in to get email rather than direct mail, however, many people don’t.  In the fervor to cut marketing costs some companies have switched all communications over to email, no exceptions.  I’ll ignore the obvious problem of that not being an opt-in list and go for the subtle

The most confusing benefit of direct mail that gets thrown aside when doing email is when direct mail is working.  Is delivering email cheaper than direct mail?  Of course and it can be a valuable way to cut costs.  However, it needs to be on the prospect’s terms not ours.  If the prospect is happy with the direct mail and you are tracking a