Month: September 2007 | eMarketing Innovation Insights

SEO Copying Pitfall #1 – Does the Competition Have the Right Keywords

The most common mistake people make with the copy the competition’s strategy is they find the competition the wrong way. The way it should be done is to search keywords you’d like to rank for in a couple different search engines and see who ranks best. Then take the top three or four and duplicate some

6 Ways SEO Tactic Copying Can Be Hazardous to Your Website’s Health

A common piece of advice for improving a sites rank is for the owner to spy on their competition’s SEO tactics and duplicate what they see so they will rank well. While this can be a great idea if the spy can analyze what they are seeing and critically choose what makes sense, it can be disastrous

Don’t Get Paranoid About Unsubscribe Rates

There is a tendency in email marketing to obsess about the bad. Some people look right past opens and click-throughs to the unsubscribe rate. If they see 10 people unsubscribed they begin to panic thinking that the campaign has lost its effectiveness and it’s time to move in radically different directions. Always have an idea