Email marketing has become one of the most widely misused marketing media.  Because of that many myths, fears, and inaccuracies float around about how and if it should be done.  If, can be thrown out.  It can be done.  Many companies run valuable email campaigns that drive sales leads and revenue.  If one organization can do it, so can others. 

Many people try email marketing and get frustrated by the lack of results.  Usually they rent a list, hastily put a message together, and blast it out.  Then when they get no results, they complain that email doesn’t work.  Their email didn’t work because it’s spam.  Email marketing works if it is done intelligently and responsibly.  Better yet, it builds