Month: November 2007 | eMarketing Innovation Insights

4 Most Common Excuses for Avoiding Email Marketing and How to Overcome Them

Email marketing has become one of the most widely misused marketing media. Because of that many myths, fears, and inaccuracies float around about how and if it should be done. If, can be thrown out. It can be done. Many companies run valuable email campaigns that drive sales leads and revenue. If one organization can

Website Offerings: Don’t Advertise What You Don’t Have

It wouldn’t make a lot of sense to advertise a product or service that you couldn’t provide, would it? Yet that’s what many websites currently do. They manage to create interest, get a user to take action, and deliver . . . nothing. This most commonly happens with newsletters, downloads, or trial offers. If you

Reputation Matters in Email Marketing

Many people try email marketing and get frustrated by the lack of results. Usually they rent a list, hastily put a message together, and blast it out. Then when they get no results, they complain that email doesn’t work. Their email didn’t work because it’s spam. Email marketing works if it is done intelligently and