This has got to be the most depressing reason for not doing email marketing.  When this excuse is used, it typically goes deeper than email marketing, it saturates the person’s or organizations mentality.  This is akin to saying my product or service is boring or I don’t do enough to talk about.  The fact is there is something to say,

Many people don’t start email marketing because they don’t have a list to send to.  There’s two pieces of good news here.  The first is that you didn’t try to buy a list and blast out an email.  While that isn’t necessarily spam the productivity and conversion rate will be low.  The second piece of good news is that no