Month: January 2008 | eMarketing Innovation Insights

Website Maintenance Made Easier – Use include files.

I’m amazed at the sites I work on that aren’t using some basic means of keeping their site up to date. This can be a time consuming task for anyone, don’t make it harder than it has to be. One example is the Server Side Include (SSI) code. It’s an easy piece of code, it works

Can Paypal Help Convert Website Sales? 4 tips for real world use of Paypal.

Paypal is the giant for online transactions. Everyone that has an ebay account know what Paypal is: the safer easier way to pay online. While a host of competition has emerged, no one has near the presence or market share as Paypal. So since they are the leader, it’s a safe bet to use them for

Is Video the Web of the Future?

Everyone is rushing to add video to their websites. Video increases conversion! Video increases interaction! Video increases return visits! While all of these statements can be true its easy to oversimplify. Use video reasonably and avoid video obsession. Video is becoming easier and easier on the web. That just makes it one more thing that

Excuse #4 For Not Doing Email Marketing: It’s just SPAM

This is the one excuse that can be legitimate. However, that’s entirely up to the creator of the email campaign. Many people have been turned off by email due to its abuse by unscrupulous organizations and people. That doesn’t mean there isn’t a positive way to do it. The problem with the term SPAM is

Excuse #3 For Not Doing Email Marketing: My site already has a lot of traffic.

This is the equivalent of saying I already sell enough. This excuse means one of two things. The first is that you’re at capacity, whatever you sell takes up a certain amount of time and energy and you can’t take on any more, or have decided not to take on more work. If that’s the