Month: April 2008 | eMarketing Innovation Insights

Website Customizing Should Improve the Visitor Experience, Not Detract From It.

I was recently using a site for a large technology product supplier who had built a customized version of their site for a large fortune 500 client. The idea being that anyone going to the site from the clients web servers would get a somewhat customized experience. It’s a great idea, by they way, to

Patience is Required For Effective Email Marketing

The immediacy in email marketing is a blessing and a curse. The blessing is how quickly and relatively easily communications can be delivered. The curse is also how quickly and relatively easily communications can be delivered. Why? It means that there is always a temptation to “do it now!” Any business or marketing panic can

Branding on the Web? Go Beyond.

When speaking about marketing many people want to talk brand. What is the look and feel of the organization? How do we build brand awareness? While branding is a useful tool these questions are frequently too simplistic or not measurable enough to be used as a measuring stick for e-marketing. The truth is that branding