Month: January 2009 | eMarketing Innovation Insights

Deciding on an Email Service

There are many email services that allow you to import your lists, layout emails, send, and run reports. People often ask what service to use. I’ll refrain from giving out company names because my answer is often different depending on client needs. These services always charge in one of two ways. It’s either a fee

How Should a Struggling Economy Affect Marketing?

With the economy struggling many companies are looking to trim expenses. One common target is the marketing budget. While that certainly might be a reasonable plan, some people undertake it in a panic mode rather than examining it’s effect on the business. For example, a common method is to simply have a set monthly budget and