Month: January 2009 | eMarketing Innovation in Pittsburgh PA

Deciding on an Email Service

January 27, 2009 11 comments

There are many email services that allow you to import your lists, layout emails, send, and run reports. People often ask what service to use. I’ll refrain from giving out company names because my answer is often different depending on client needs. These services always charge in one of two ways. It’s either a fee based on the amount of

Email Marketing

How Should a Struggling Economy Affect Marketing?

January 8, 2009 9 comments

With the economy struggling many companies are looking to trim expenses. One common target is the marketing budget. While that certainly might be a reasonable plan, some people undertake it in a panic mode rather than examining it’s effect on the business. For example, a common method is to simply have a set monthly budget and cut it by some percentage.

Internet Marketing