Month: March 2009

Your Subscribers Only Signed Up For Your List

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Sooner or later every successful email marketing campaign will encounter piggy-backers.  These are solicitations to send out someone else’s promotional material to your subscriber base.  Nine times out of ten it’s a bad idea to agree to sending out other promotions.  Subscribers agreed to get a particular communication.  Sending promotions for other people or companies usually betrays that trust and

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Email Marketing

Confusing Technical Prowess With Good Internet Marketing

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I’m always cautious when I start working with a person that “knows technology”.  There tends to be a belief that understanding technology automatically translates into expert email/online marketing.  These intiatives typically end up being on what webpagesthatsuck.com call “the bleeding edge”.  Just because you can do something doesn’t necessarily mean you should.  As a rule of thumb before implementing a

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Email Marketing, Internet Marketing