Month: September 2009 | eMarketing Innovation Insights

Internet Marketing: Diagram Before the Details

People tend to love designing the details of any marketing initiative. I truly understand why too. It’s the slick and cool piece of marketing. Unfortunately, it’s typically the least impactful to your audience and should garner the least attention. If you are doing any internet marketing activity, plan an overview before considering any details. I

Email Marketing: Weigh Your Marketing Needs vs. Users Expectations

One of the most common questions about email marketing is how often should emails be sent to the contact list. Unfortunately there is no magic formula to follow. However, an educated guess can be achieved by weighing content vs. marketing goals. We’ve all heard “it’s better to give than receive”. In email marketing the rule morphs into,

Improving Online Marketing is Like Managing Fantasy Football

As fantasy football hits full swing, it occurred to me that internet marketing and managing a fantasy team is a lot like managing internet and email marketing. Its about paying attention to numbers, making educated guesses about what will reap the most reward, reacting to past trends, and hoping for a little luck. People get