People tend to love designing the details of any marketing initiative. I truly understand why too. It’s the slick and cool piece of marketing. Unfortunately, it’s typically the least impactful to your audience and should garner the least attention. If you are doing any internet marketing activity, plan an overview before considering any details. I was in a meeting where
Read moreOne of the most common questions about email marketing is how often should emails be sent to the contact list. Unfortunately there is no magic formula to follow. However, an educated guess can be achieved by weighing content vs. marketing goals. We’ve all heard “it’s better to give than receive”. In email marketing the rule morphs into, “If you don’t give, you
Read moreAs fantasy football hits full swing, it occurred to me that internet marketing and managing a fantasy team is a lot like managing internet and email marketing. Its about paying attention to numbers, making educated guesses about what will reap the most reward, reacting to past trends, and hoping for a little luck. People get obsessed with fantasy football but
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