Month: October 2009 | eMarketing Innovation in Pittsburgh PA

Focus Goes a Long Way in Email Marketing

October 22, 2009 One comment

Having a laser focus is critical in email marketing campaigns. The focus should answer one of two questions: What do I want recipients to do? What value am I providing my audience? If the answer can’t be summed up in in a short answer, the email needs to be simplified. There shouldn’t be a lot of “ands” in what you

Email Marketing

Internet and Social Media Marketing: If You’re Not Using It, Get Rid of It

October 14, 2009 Leave a comment

Internet and social media should have spring cleaning seasons. If something hasn’t been used in years, it’s probably not going to be, and it needs to be tossed. There are a lot of internet and social media pack rats. They horde as many communication channels as they can find. The problem is that they never use them. Be honest with

Email Marketing, Internet Marketing, Social Media