Even in email, content is king.  A significant portion of marketing emails do a poor job with content.  This comes in two forms: Ads with no value proposition Untargeted blasts Ads with no value propostion are the “selfish” looking SPAM emails we all receive . . . “Look at this” . . . “Buy This” . . . etc.  Poorly

An email marketing campaign is only a campaign if it has cohesion.  Recipients should easily see a progression.  The progression should be designed to provide expected content and lead recipients to a goal.  The most common goal is a conversion to a sale or a lead. So how is cohesion attained?  The first is that content should be similar.  Is

Set a schedule for sending emails and stick to it.  It is not OK to haphazardly deviate from the send schedule.  A major part of email marketing success is due to reinforcement.  When the reinforcement is eroded the message fractures. Think of the email campign as a publication (whether subscribers are paying for it or not).   There is a production deadline

I will be posting a comprehensive listing of effective email tactics in coming weeks.  These will include 20 strategies that should be used in every email campaign to build and maintain a quality send list and provide conversions from those sends. – Eric eMarketing Innovation