Month: November 2009 | eMarketing Innovation Insights

Email Marketing Tactic #4: Opt-In

It is critical to attain a solid opt-in list. This is often a major signifier on whether a email campaign is successful or not. Many organizations cheat by trying to buy, beg, or steal a list from someone else. Why do people not use opt-in lists when it is clearly the most successful audience they

Email Marketing Tactic #3: Content

Even in email, content is king. A significant portion of marketing emails do a poor job with content. This comes in two forms: Ads with no value proposition Untargeted blasts Ads with no value propostion are the “selfish” looking SPAM emails we all receive . . . “Look at this” . . . “Buy This”

Email Marketing Tactic #2: Cohesion

An email marketing campaign is only a campaign if it has cohesion. Recipients should easily see a progression. The progression should be designed to provide expected content and lead recipients to a goal. The most common goal is a conversion to a sale or a lead. So how is cohesion attained? The first is that

Email Marketing Tactic #1: Consistency

Set a schedule for sending emails and stick to it. It is not OK to haphazardly deviate from the send schedule. A major part of email marketing success is due to reinforcement. When the reinforcement is eroded the message fractures. Think of the email campign as a publication (whether subscribers are paying for it or not).

20 Tactics of Effective Email Marketing

I will be posting a comprehensive listing of effective email tactics in coming weeks. These will include 20 strategies that should be used in every email campaign to build and maintain a quality send list and provide conversions from those sends. – Eric eMarketing Innovation