It’s important for email campaigns to look professional.  Most recipients will not read emails that arrive in an unprofessionally cluttered format.  The information needs to be clearly laid out in a clean design.  When creating an email campaign there are basically two layout options.  A custom design or a email service provider template. A custom layout that supports the organization’s brand

It should go without saying that your email campaigns should be legal.  However, many people that get started with email marketing are unaware of the legal requirements.  Here is a list of the base legal requirements: Authenticate return address Include a valid physical address Provide a one-click unsubscribe feature Prohibit importing lists of purchased addresses that may not have given

Email marketing does not work like regular advertising.  Regular ads are sent out to the general population.  The hope is that it will engage a small subset who will take action.  Subscribers typically opt-in for specific content or topics, not ads.  They might appreciate advertising that features products or services they have expressed interest in. They are often excited for exclusive offers.  Overt