Landing pages are essential for a successful email marketing campaign. Web and email users have an expectation for immediacy.  Landing pages instantly link recipients to the offer the email promised with no need to navigate.  When recipients don’t have any trouble finding what they want, there is less friction in completing the action.  Obviously as email marketers, our goal is

The subject line in an email marketing campaign is the front line. It’s the first thing a recipient sees and forms their judgment about whether the email should be opened or deleted as SPAM. It can make or break a communication. Make sure the subject line honestly and succinctly states what the email is about. Brevity is the soul of

There are a lot of options for sending email marketing campaigns.  Some are good, some are bad, and some are ugly.  Whatever solution you decide on should be specific to email marketing.  Using a patchwork of technologies to run an email marketing campaign wastes time, usually causes technical problems, and adds risk to violating legal guidelines.  Use a technology that

Maintaining privacy is essential when running an email marketing campaign. Subscribers have signed up to receive communications from your organization, nothing more, nothing less.  Don’t betray that trust.  Maintain subscriber information privacy. There are two common ways that email marketers violate subscriber privacy: Cross promoting with other organizations Selling their list to other organizations Cross promoting can be a tricky