Send frequency is an important aspect of email marketing. Defining a send frequency serves two purposes: It sets a production schedule. Provides communication delivery expectations to recipients. Setting a production schedule is critical. The #1 biggest killer of email marketing campaigns is that the person running the campaign didn’t set a production schedule. When an email marketing campaign is run

All email recipients won’t respond to the same offer. That seems like simple common sense but many email campaigns ignore the advice. The person running the email campaign (or their boss) has a single item or event they’d like to promote and the email campaign pounds it to a pulp. For those people that aren’t interested in that particular promotion,