A common piece of advice is to build links to other sites to place well in search engines. While there’s no doubt that quality links to your site will improve your rankings, getting those links can take some significant effort. Advanced sites looking for slight edges definitely need to build links, however, entry-level sites to SEO likely have more effective
Read moreNever assume you know how you achieved success online. Theories are fine but every theory that we intend to take action on needs backed up with data. Running online marketing campaigns on presumptions will lead to erratic results and makes it impossible for consistent gradual improvement. Recently I was working on an ongoing online marketing campaign to promote events. One
Read moreIncreasingly email and conversion experts are advocating multimedia. They point out how video is engaging and can quickly grab a visitor’s attention. Metrics also support the claim. Here’s what’s lost in translation. Doing multimedia takes more time, money, and/or energy. So while multimedia is advantageous, you need to decide if it’s worth investing in, or whether it’s something you want
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