Month: August 2010 | eMarketing Innovation Insights

Email Marketing Strategy to Promote Events

Promoting events through email marketing is very popular. And why not? It allows for a targeted audience to receive event information and provides a simple and immediate way to register for the event (or at least it should). However, because it’s an ideal tool doesn’t mean a strategy doesn’t need worked out. Plan your email

A Marketable Website on a Budget

I recently read a very funny web post about web designers claiming to know SEO. I think the points are fairly accurate and it’s an entertaining read. However, several of the comments are a great summary of why small businesses have difficulty using the model that the blog advocates. It’s typically not cost effective. A

Professional Layout is Not Optional

I recently had a client call me out on what they felt was a contradiction. I harp on content being king. For a successful site they need engaging content that people will want to consume and they need to present it in a way that is friendly for Search engines. I must have over-harped because