Month: October 2010 | eMarketing Innovation in Pittsburgh PA

Transition into Multi-Faceted Online Communication With Social Media

October 20, 2010 Leave a comment

For years there were essentially two forms of online communication. Website – A one-to-many media passive media Email – A one-to many or one-to-one proactive media The two have the potential to work seamlessly together. Websites are always available and easily accessed by any interested party. It casts a wide net. Email could proactively promote specific initiatives or be targeted

Email Marketing, Internet Marketing, Social Media like it, many-to-many, one-to-many, one-to-one, Online Communication, retweet, Social Media, Transition into Multi-Faceted Online Communication, viral communication

The Long Tail Optimization to Nowhere

October 6, 2010 One comment

Using long tail keywords has become a popular way of cutting out the competition and getting very specific keywords that bring in a targeted audience. The guiding principle is the more specific the keywords, the less likely it is that other people are targeting the same group. The SEO basics site has a nice overview of setting a long tail

Internet Marketing, Search Engine Optimization cutting out the competition, Long tail optimization, long tail strategy, restrictive criteria, specific keywords