Month: October 2010 | eMarketing Innovation Insights

Transition into Multi-Faceted Online Communication With Social Media

For years there were essentially two forms of online communication. Website – A one-to-many media passive media Email – A one-to many or one-to-one proactive media The two have the potential to work seamlessly together. Websites are always available and easily accessed by any interested party. It casts a wide net. Email could proactively promote

The Long Tail Optimization to Nowhere

Using long tail keywords has become a popular way of cutting out the competition and getting very specific keywords that bring in a targeted audience. The guiding principle is the more specific the keywords, the less likely it is that other people are targeting the same group. The SEO basics site has a nice overview