Month: February 2011 | eMarketing Innovation in Pittsburgh PA

Define Success: Email Marketing

February 24, 2011 Leave a comment

Using generic metrics for gauging success is very common in email marketing. Specifically the most common gauges are: Open rate Click rate Don’t misunderstand, these metrics are important but for most email campaigns they should not be the defining factor in measuring success. Success depends on the intent of the email. Here’s an example, an email campaign that consists of

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Define Success for Your Online Marketing

February 9, 2011 2 comments

It’s common for people to use general metric standards as a guideline for success when analyzing online marketing data. This can lead to real problems with their campaigns because it doesn’t take into account individualized goals. Each webpage, email communication, or social media post needs to have a clearly defined metric for success rather than being analyzed on general metrics.

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