Month: March 2011

Define Success: Social Media

There is one metric that most people use to measure social media: Contacts (LinkedIn) Followers (Twitter) Friends (Facebook) However the number of people watching is not always the most important number to review.  Certainly social media is about interaction but our ultimate goal is what needs to be kept in mind. For example I worked

Define Success: Website

Website metrics are often simplified to website metric, visitors. While the number of visitors is certainly important as we need traffic, many other metrics are a better measure of success on a website. There are several web metrics that can be used to define success based on the company objective: Bounce rate – This serves