Month: April 2011 | eMarketing Innovation Insights

Don’t Get Caught Up in “Best Practices” – Even Short Subject Lines

There are a lot of online marketing best practices that float around that people take as hard and fast rules. This can be a big mistake. Best practices are great guidelines. They are often a head start for people that are just getting started. But it’s like pre-school, it lays a foundation so that we’re

A Picture is Worth a Thousand Words, But Which Words are You Saying?

Pictures (and multimedia) can be worth a thousand words. Just make sure that the images used in your online marketing are the ones you want to say. Years ago most images on a website (at least professional ones) were analyzed, if not labored over. The reason was that every page counted and just the right