Month: May 2011 | eMarketing Innovation in Pittsburgh PA

Honest Social Media Evaluation

May 17, 2011 Leave a comment

Social Media has become a popular marketing topic. That’s not news to anyone. In fact, I’d suggest it’s become a trendy topic. The problem with trendy things is that people tend to overweight the importance assigned to it. Social media seems to be heading that direction. Many marketers overemphasize the engagement levels of their social media audience to artificially inflate

Social Media Social Media, social media engagement, Social Media Goals, Social Media Interaction, Social Media Marketing, social media metrics, Social Media Success

Buying or Renting Email Lists

May 5, 2011

It’s not uncommon for people to want to infuse their email list with a batch of new people. The stock answer from email marketers (myself included) is to gradually and methodically build a list. Use your network of contacts and regular business interactions to build up a legitimate opt-in email marketing list. However, some people are in a hurry or

Email Marketing buy list, email list, Email Marketing, email marketing campaign, Online Communication, online marketing, rent list