Month: August 2011 | eMarketing Innovation in Pittsburgh PA

Monitor Bounces: Email

August 25, 2011 Leave a comment

Like websites, there’s a temptation to look at the positive metrics rather than improving negative ones. Bounces from email is a great indicator of list health. An email campaign that has a low bounce rate (under 10%) is often a well built list that is regularly maintained. The benefit of this is that it usually reflects audience engagement. Poorly built

Email Marketing Bounce Rate, Email Communications, email list, Email Marketing, Email Marketing Bounces, email marketing campaign, Email Marketing Metrics

Monitor Bounces: Websites

August 12, 2011 Leave a comment

When reviewing website performance we tend to gravitate toward the positive interactions. These are the metrics we hope will be high: visits, clicks, conversions, etc. However it can be equally important to measure the negative interactions, opt outs and bounces. By keeping those numbers low we increase the opportunities that the positive interactions have. Bounces specifically can be important for

Site Conversion Bouces by webpage, bounce rates, conversion, landing pages, negative interactions, poor performing pages, positive interactions, web analytics, Webpage Bounces, Website Bounces, website performance