Month: September 2011 | eMarketing Innovation Insights

Online Marketing: Don’t Mistake New for Better.

I was recently informed by a client that they needed to step up their social media presence because “email is on the way out”. That was a shock to me as most of my clients (this one included) see a nice return on their email marketing investment. In fact, industry wide email marketing boasts a

Social Media: I like You . . .

Remember in elementary or middle school when you were told that someone “liked you”? That tended to be the most consequential thing a young teenager could hear. If liker or likee worked up enough they might speak a little bit. Then what happened? Other class mates might be abuzz with the new “couple” but very