Month: January 2012 | eMarketing Innovation in Pittsburgh PA

Company’s Strategy for Social Media

January 24, 2012 Leave a comment

Companies often agonize over how to use social media. The process can get fairly drawn out but at the end of the day there are only three options available to companies. Strategy 1: Company Communications Doing a company approach to social media is really about setting up social media channels that get fed company communications. Any information that the

Social Media Online Communication, online marketing, Social Media, social media communication, Social Media Marketing, social media strategy, Social Media Success

Set eMarketing Goals Now

January 12, 2012 Leave a comment

Happy new year. Like most business goals, now is the time to review your metrics and set goals. And it can’t be a resolution that’s forgotten after January. eMarketing is not a “set it and forget it” activity. It’s an ongoing process of trial, error, and improvement. Look over your email, social media, and website metrics and set target goals

Email Marketing, Internet Marketing, Social Media, Web Maintenance Email Marketing, email marketing campaign, Email Marketing Metrics, eMarketing Goals, online marketing, Social Media, Social Media Marketing