Month: January 2012 | eMarketing Innovation Insights

Company’s Strategy for Social Media

Companies often agonize over how to use social media. The process can get fairly drawn out but at the end of the day there are only three options available to companies. Strategy 1: Company Communications Doing a company approach to social media is really about setting up social media channels that get fed company

Set eMarketing Goals Now

Happy new year. Like most business goals, now is the time to review your metrics and set goals. And it can’t be a resolution that’s forgotten after January. eMarketing is not a “set it and forget it” activity. It’s an ongoing process of trial, error, and improvement. Look over your email, social media, and website