Month: February 2012 | eMarketing Innovation Insights

Social Media is Becoming a Necessity (Not Optional)

Full disclaimer, I believe that social media is currently being over-hyped as a marketing medium primarily because significant metrics are hard to gather and business communication is often a subsidiary focus. That said, almost every company should have some strategy for using it. The reason I say this is not from a belief that it

Email Marketing: What to Do About a Mistake

A social media post or a webpage can be immediately updated or removed if a mistake is present. Email, however, presents a unique challenge when an error is sent out. If an email platform has a retract feature, the results are typically spotty at best. This means that once an email is sent, there’s really