Month: May 2012 | eMarketing Innovation Insights

Content For Social Media

Once you have content for your email you’re at a jumping off point for your social media content. Many consultants, trainers, and professional coaches will copy their email content to their social media pages. That is a good strategy to save time and ensure that content is available to all your channels. However it’s not

Content for Email Marketing

Many consultants, trainers, and professional coaches seem to be stumped on where to get quality content for their online marketing campaigns. In reality, the content isn’t the real problem. Given the nature of training and consulting literally everything being offered is valuable content. The real problem is organizing the material to make a cohesive online

Email Marketing Service Or In-House?

Every so often I encounter a trainer, consultant, or professional coach that is not comfortable using an email marketing service platform like Constant Contact, Exact Target, Swiftpage, iContact. Vertical Response etc. The most common reasons for this aversion is that the client doesn’t feel the price is warranted as they can do the same thing