Month: June 2012 | eMarketing Innovation Insights

Reasonable Next Steps in Online Marketing

Successful online marketing is part art, part science, and a big part common sense. However, when we work on our online marketing campaigns everything makes sense to us. We clearly see the value proposition and truly believe in the product, service, or offer being made. That zeal can blind us to common sense. The most

Email and Online Marketing: Create Genuine Urgency

Creating a sense of urgency is often noted as a best practice in marketing. We want prospects to take action on an offer now rather than filing it away for “later” and then forgetting about it. But urgency, like anything, can be abused. Many online marketers create arbitrary deadlines or dates to force urgency. Overusing