I had a question come up recently with a prospective client that interestingly comes up a lot. The question was, “How do I know you’ll stick around to do these campaigns?” I’ve had some clients go so far as to ask for a contract for a dedicated length of time to work on their project. These questions and requests are
Read moreA good question was recently presented to me, “Can we overpost to our social media accounts and wear people out?” Unlike email, social media communications aren’t falling directly in an inbox where the audience needs to do something with it (at minimum delete it) but rather the audience has to proactively seek out the content. The answer is, it’s very
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