Month: August 2012 | eMarketing Innovation Insights

Online Marketing Campaigns: Have a Target

A common mistake in online marketing is not having a clear client target for individual campaigns. The thinking behind it is usually, “cast a wider net to have more opportunities to catch something.” The problem is there are a lot of nets in the water, so the people that know how to catch a particular

Social Media Automation: Pro or Con?

At its best social media is an interactive tool for businesses to engage their clients and prospects in meaningful interaction. At its worst is regurgitated content filling a stream of SPAM. It would seem that automating social media would lean toward the latter rather than the former, right? It doesn’t have to be that way.