Month: August 2012 | eMarketing Innovation in Pittsburgh PA

Online Marketing Campaigns: Have a Target

August 22, 2012 Leave a comment

A common mistake in online marketing is not having a clear client target for individual campaigns. The thinking behind it is usually, “cast a wider net to have more opportunities to catch something.” The problem is there are a lot of nets in the water, so the people that know how to catch a particular fish stand a much better

Social Media Automation: Pro or Con?

August 8, 2012 One comment

At its best social media is an interactive tool for businesses to engage their clients and prospects in meaningful interaction. At its worst is regurgitated content filling a stream of SPAM. It would seem that automating social media would lean toward the latter rather than the former, right? It doesn’t have to be that way. Setting automation for business social

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